A long time ago, in a land not so far away, was born a
fragrance unlike any other.
In 1921, couturier Coco Chanel asked perfumer
Ernest Beaux to create a new scent, one that 'smells like a woman' and not like
a rose or lily or the general single-note floral fragrances of the time. Ernest
presented Coco with a series of samples, and she chose the fifth one.
selection was special...Ernest had used a synthetic component called aldehydes
in this scent, a first in the 20s-world of fragrances. Chanel No 5, INR 7,900/100ml, quickly grew to become the world's best-selling perfume, a name
that came to be associated with femininity and glamour.
They say the name came
from Coco Chanel's choice of the fifth sample. And, according to some, she
chose it because of number 5's magical, luck-giving qualities.