Rihanna has always been cut above the rest when it comes to her image. For more than a decade, the singer has made a few controversial choices with her fashion and her music. She declared herself a "good girl gone bad" and aptly named her Instagram handle "BadgirlRiri", a move that declared to both her fans and the world that she was a trailblazer. The singer proved herself to be a good businesswoman, as her collaboration with Puma has made wearing sliders with fluffy fur a must-have and made the alternative staple 'creeper' a mainstream shoe of choice for a new generation.
Riri continues to break ground with her new make-up line 'Fenty Beauty'. Unlike other celebrity endorsed lines, Rihanna spent two years perfecting the products, making it cruelty free. She offered a wide range of foundations, make-up brushes and highlighters. And with the foundations, she has hit hugely ignored market. Beauty companies usually offer ten to twelve shades that customers have to adjust because the range lacks diverse tones for the consumers. Fenty Beauty debuts a record 40 foundation shades!
The singer told Refinery 25 ,"In every product I was like: 'There needs to be something for a dark-skinned girl; there needs to be something for a really pale girl; there needs to be something in-between.' There's red undertones, green undertones, blue undertones, pink undertones, yellow undertones — you never know, so you want people to appreciate the product and not feel like: 'Oh that's cute, but it only looks good on her."
Krystal Robertson who suffers from albinism made headlines when she posted about finally finding a foundation to match her pale skin. Her shade #110. Youtube beauty influencer Nyma Tang made a video naming it "the darkest shade," raving about Riri's inclusion of the darker girls.She wore the shade #490.The products which have sold the most have been the populace that beauty companies have ignored. Riri just made the other 80% of the world population relevant to the beauty world, and for this fearless move, we say THANK YOU!!