YouTuber Nikkie Tutorials video on the 'power of make-up' went viral, coming from a desire to quell the shame some women had about wearing make-up, and being embarassed about how good it made them feel about themselves.
The point of this endeavour? 'Own it, girl!' Check out the difference it
makes to some of these women...if it wasn't the same face, you may not
have believed it was the same girl. We're lovin' it!