GAS' latest offering—Pop-Up Jeans—is the secret to getting a fabulous derriere (no, seriously)! Modesto De Luca, Head Designer of the brand, gives us the dope...
Pop-Up Jeans are such a cool concept! So can we all get a butt like Kim Kardashian's?
"Yes, absolutely! Pop-Up Jeans have a secret that adds volume where it's needed. The trick works on the fundamentals of a 'pop up' on request, something like a rabbit out of a hat, like wizardry that surprises and doesn't delude."
So tell us more about this 'wizardry'...
"Our patented, Pop-Up Jeans are the result of a year of testing in the Artisanal Room, the GAS research and development laboratory. GAS has developed a formula to add real volume to curves, shaped by the jeggings' stretch fabric. Two mesh pockets have been added inside the back of the pants in soft, light, super-stretch denim (try it, it's like wearing silk!). These breathable, crush-proof cups go into the pockets, where they adhere perfectly to the body, almost becoming part of it. The result—a completely natural effect that feels so real, that you'll forget you're wearing something extra, and feel naturally 'well-endowed'."
And what are the other great pieces in the new collection?
"This collection has a lot of cool contrasts—for instance, army-inspired accents with hints of super-feminine elements. There's also a strong focus on femininity in the denim collection, both in terms of style and the choice of fabrics, accessories, and washes. Also, making a comeback are the open bottom boot-cut and flare models."
What's the most flattering thing about flared jeans?
"That it favours curvy women! The high waist embraces the figure and makes legs appear longer. Also, flared legs optically balance the curves, making them appear more even."
Which celeb rocks flared jeans best?
"Jessica Alba, Jennifer Aniston, Victoria Beckham, Elle Macpherson, and Gwyneth Paltrow are a few style icons that look just gorgeous in flared jeans!"