How beauty ads look with a non-model

Journalist Nathalie Crouquet demonstrates, by putting herself in the camapigns

21 March, 2018
How beauty ads look with a non-model

French journalist and stylist Nathalie Crouquet has answered something we've all wondered: what would beauty campaigns look like without professional models?

For an interesting 'antifashion' project she put herself in the frame and showed the results side-by-side to the real deal. They're amazing.

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[instagram align="center" ]https://instagram.com/p/zr3ouyTRHp/" data-instgrm-version="14" style="background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);" >

She takes on Penelope Cruz, Gisele Bundchen and even Kate Moss, chanelling their beauty and fashion styling – to every last detail.

The spoof is totally lighthearted and fun – Nathalie's letting the viewer make judgments – but they say a lot about what REAL beauty looks like.

Hers are making us want to buy into the brands... we hope they're listening!

[instagram align="center" ]https://instagram.com/p/znI-ljzRFW/" data-instgrm-version="14" style="background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);" >

[instagram align="center" ]https://instagram.com/p/zhKYiKTRJj/" data-instgrm-version="14" style="background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);" >

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Credit: Cosmopolitan
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