Everything You Need To Know About The Future of Makeup

Spoiler: It's only going to get better.

21 March, 2018
Everything You Need To Know About The Future of Makeup

​Lisa Eldridge, Lancôme's global makeup creative director and YouTube phenom, gives a sneak peek into the new makeup trends to keep an eye on.

Where is the major innovation happening in the cosmetics world? 

Foundation. It used to be so heavy—now it's light and blend- able. I'm working on products inspired by Korean trends. There, the ideal complexion is described as a "peeled eggshell." It sounds weird, but it means dewy and translucent. 

Are there any looks you're over? 

No, it's all about personal taste. If somebody is wearing red lipstick and false eyelashes and they're owning it, I say, "Don't let anybody take that away from you." Why copy anyone else? 

Besides working with A-listers like Kim Kardashian West and Emma Watson, you have millions of views on YouTube. What do you love about the medium? 

It's not only taught women who were already into makeup how to expertly apply it, but now women who never wore any are obsessed with it! 

What do you think our makeup bags will look like in the future? 

I think in 20 years, makeup will be foolproof. Expect lipstick that doesn't move but remains moisturizing. A foundation that conceals every pore. Liner that gives you a perfect flick every time. It's only getting better. 

A version of this story was published as " The Future Is Now: Makeup" in the November issue of Cosmopolitan. Pick up the November 2015 issue on newsstands or click here to subscribe to the digital edition!

Credit: Cosmopolitan
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