So Here's Why Everyone's Talking About The New Myntra Ad...

*with uber-feminist Radhika Apte for extra #GirlPower.

Most Popular

This ad, much like Anouk's last ad that took an issue (the lesbian couple prepping to meet the parents) and swung at it full strength, has caused almost as much of a stir for its addressing of the problems faced by pregnant women in the workplace.

Radhika Apte plays Shaheen, a brilliant architect who's work is clearly appreciated by the firm (as we see in her Devil Wears Prada-esque dialogue with her boss in the car), but despite her being notably fantastic at her job, she isn't given the promotion for which she "worked many nights", but instead, colleague Vivek walks away with the promotion and the prize.

Advertisement - Continue Reading Below

Watch the ad here…

Most Popular

This ad, while it ends triumphantly with Shaheen walking proud and tall, chest puffed out into the camera with the glow of an empowered woman, several critics have taken issue with the fact that this incredibly common problem for most women (which Myntra was right to address) has been solved from a point of view of privilege. While Shaheen walks out onto property she owns, which she's turned into an office and gone into business for herself, most women that suffer at the hands of these circumstances don't have the same financial luxury.

The ad, does, however niche its point of view, brings up an important issue for women all over the country—the idea of maternity being a 'hurdle' to cross. And while this ad might not be quite as poignant and research-intensive as John Oliver's take on the subject, it is definitely a step in the right direction. 

What do you think?

Celebrity
Share
Chuck Bass Is Back in Ed Westwick's New Show on Netflix
"Gossip Girl" forever.
Celebrity
Share
Deepika Padukone Reveals Her Fave Person From the Kapoor Clan In This #Throwback Interview
No, it isn't Ranbir! 😲
Celebrity
Share
This Leaked Scene From Priyanka Chopra's Upcoming Hollywood Movie Is Set to Take Over the Internet
Isn't it romantic funny?
Celebrity
Share
Kalki Koechlin Just Posted a Naked Picture and Some People Have Sickening Responses to It
Just #LoveYourNakedness guys!
Justin Theroux and Jennifer Aniston
Celebrity
Share
Justin Theroux Missed His 'Friends' Audition 20 Years Ago Because He Slept In
I guess it worked out OK for him in the end.
Celebrity
Share
Kareena Kapoor Khan Faces Hate Comments On Instagram For Her Unconventional Lipstick
We for one, are diggin' it!
Celebrity
Share
Did Prince Philip Cheat on Queen Elizabeth?
'The Crown' certainly makes it seem that way, but the truth is more complicated.
Celebrity
Share
The Forbes Annual Rich List Is Out!
And Deepika Padukone couldn't make it to the top 10 this time.
Celebrity
Share
Kim Kardashian Aired Out Her Nipples While Wearing Questionable Camo Shorts
Bonus Kendall sighting.
Celebrity
Share
6 Bollywood Celebrities and Their Take On Paparazzi
'Do they not like me? Are they doing it on purpose?'