So Here's Why Everyone's Talking About The New Myntra Ad...

*with uber-feminist Radhika Apte for extra #GirlPower.

Most Popular

This ad, much like Anouk's last ad that took an issue (the lesbian couple prepping to meet the parents) and swung at it full strength, has caused almost as much of a stir for its addressing of the problems faced by pregnant women in the workplace.

Radhika Apte plays Shaheen, a brilliant architect who's work is clearly appreciated by the firm (as we see in her Devil Wears Prada-esque dialogue with her boss in the car), but despite her being notably fantastic at her job, she isn't given the promotion for which she "worked many nights", but instead, colleague Vivek walks away with the promotion and the prize.

Advertisement - Continue Reading Below

Watch the ad here…

Most Popular

This ad, while it ends triumphantly with Shaheen walking proud and tall, chest puffed out into the camera with the glow of an empowered woman, several critics have taken issue with the fact that this incredibly common problem for most women (which Myntra was right to address) has been solved from a point of view of privilege. While Shaheen walks out onto property she owns, which she's turned into an office and gone into business for herself, most women that suffer at the hands of these circumstances don't have the same financial luxury.

The ad, does, however niche its point of view, brings up an important issue for women all over the country—the idea of maternity being a 'hurdle' to cross. And while this ad might not be quite as poignant and research-intensive as John Oliver's take on the subject, it is definitely a step in the right direction. 

What do you think?

Celebrity
Share
You Have Gotta See These Behind-the-Scenes Pictures of Deepika Padukone's Debut Appearance on The Ellen DeGenres Show
Woah!
Celebrity
Share
Here are Some of the FUNNIEST Reactions to Salman Khan's Acquittal in the Arms Act Case
"BREAKING NEWS: Salman Khan Found Guilty...of Being Innocent"
Celebrity
Share
Priyanka Chopra Bags People's Choice Award...Again!
Way to go, girl!
Celebrity
Share
5 Bollywood On-Screen Pairs to Look Forward to in 2017
What do you think about #3?
Celebrity
Share
Deepika Padukone, Angelina Jolie, Johnny Depp and Other Celebs Who Regretted Getting Inked...
...post a #BadBreakUp
Celebrity
Share
9 Ridiculous Things Hrithik, Salman, Ranveer and Other Bollywood Celebs Once Told Cosmo
#ThrowbackThursday
Celebrity
Share
Here are the Educational Qualifications of Priyanka, Alia, Deepika and Other Bollywood Celebs
Do they even have a high-school diploma?
Celebrity
Share
Sonam Kapoor Opens Up About Gender Pay Gap in Bollywood on Koffee With Karan
This time , it was not about someone's looks or outfit.
Celebrity
Share
This is the Most Kissed Celebrity on Koffee With Karan
P.S. It is not a hot actress like you think it is
Celebrity
Share
In My Head, I've Amazing Babies With Vin Diesel: Deepika Padukone
"Well, there's no smoke without fire!"