"The Ditzy Ponytail" Is the New Hairstyle You're Going to Be Obsessed With

Jen Atkin's buzzy new line of hair products, Ouai, is finally here. The tightly edited collection includes "cool girl" essentials only: shampoo and conditioner, texture mist, finishing cream, matte pomade, wave spray, and supplements, at almost half the price of chic equivalents like Oribe or Sachajuan.​​ But that's not all: The world's most influential hairstylist wants to teach you her styling ways. Ouai comes with minimalist hair tutorials you can actually follow.​ My favorite? The five-step Ditzy Ponytail, a look popularized by Jen's Hollywood hair clique. All you need is dry shampoo, a hair elastic, and hair. DUH.

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Ouai is available at theouai.com.