Adidas Originals kicked off their SS16 campaign 'Future' with a powerful short film directed by Terence Neale based on the theme #myfutureis
The video features cultural creators of tomorrow, like Aleali May, Luka Sabbat, Iman Shumpert (to name a few!), walking confidently towards an unknown future to the beat of a chant that declares that 'your future is not mine'.
Check out the full video here:
[youtube ]https://www.youtube.com/watch?v=KONL05sae4E" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen="">