10 Beauty Bloggers You Need to Follow on Instagram

Our digital big sisters on all beauty fronts.

21 March, 2018
10 Beauty Bloggers You Need to Follow on Instagram

Because we're always looking for expert advice on how to be our best selves, below are our top picks for the personalities breaking new ground in the beauty sphere. Many are entrepreneurs who have leveraged their brand into style and beauty deals and voices we look to for exclusive advice on finding the right foundation for our skin tone or perfecting some lazy girl beauty magic. Prepare yourself to meet your beauty soul sisters, below.

1. Irene Sarah

When she's not documenting her travels to dreamy far-flung locales like Bali and Santorini, photographer and blogger Irene Khan is breaking down her beauty buys in every selfie, from the Huda falsies we've come to know and love to her favorite makeup palettes.

[instagram ]http://instagram.com/p/BHqe-oXDjyS/?taken-by=irenesarah&hl=en" data-instgrm-version="14" style="background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);" >

2. Beauty is Boring

If you want sheer eye candy in your feed, from alternate ways to wear eyeliner to editorial beauty looks in jewel tone colors, head straight to Beauty is Boring's feed. The blog was created by makeup artist and photographer Robin Black​ to serve up aspirational looks that are anything but snooze-inducing.

[instagram ]http://instagram.com/p/BHtMX9DBXyn/?taken-by=beautyisboring_&hl=en" data-instgrm-version="14" style="background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);" >

3. Ellarie

Atlanta-based vlogger Ellarie brings her buoyant personality to her Instagram feed, delivering bite-sized video tutorials on dramatic beauty looks such as glittery eyeshadow and bold lips. Be sure to bookmark and follow before your next night out.

[instagram ]http://instagram.com/p/BHYOS-xDHWu/?taken-by=ellarie&hl=en" data-instgrm-version="14" style="background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);" >

4. Maryam Maquillage

The self-taught vlogger Maryam Maquillage is the ultimate beauty guru to follow for eye makeup tutorials and tips on mastering her perfect cat-eye flick. It's an art form watching her transform a bare face into poreless, cat-eye perfection, but see for yourself below.

[instagram ]http://instagram.com/p/BHlKIn5AmCR/?taken-by=maryamnyc" data-instgrm-version="14" style="background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);" >

5. Deepica Mutyala

We can thank Deepica Mutyala for her genius red lipstick hack for concealing under-eye circles and you'll find similar need-to-know-hacks plus product discount codes for your favorite brands on her blog.

[instagram ]http://instagram.com/p/BHDIf9VAwA3/?taken-by=deepicam&hl=en" data-instgrm-version="14" style="background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);" >

6. Fresh Lengths

UK-based Lesley (a correspondent for ASOS) started her blog Fresh Lengths as a hair journal, but it's since grow into a platform for Lesley to catalogue her beauty secrets and style choices, too. She's a must-follow if you're a woman of color who wants tips on styling natural hair and in-depth hair product reviews.

[instagram ]http://instagram.com/p/BHdAgEuhZ99/?taken-by=freshlengths&hl=en" data-instgrm-version="14" style="background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);" >

7. Teni Panosian

Another vlogger that's become a go-to beauty and style guru for her Youtube tutorials is the Kardashian-esque Teni Panosian. She's a pro at achieving flawless beauty looks, from glamorous waves to her signature falsie-length lashes.

[instagram ]http://instagram.com/p/BHXXF28gDYm/?taken-by=tenipanosian&hl=en" data-instgrm-version="14" style="background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);" >

8. Estee Lalonde

UK-based Lalonde is one of the most beloved personalities on the beauty scene, known for her friendly, down-to-earth online presence. She's a great resource for beauty reviews, but covers everything from food to interiors on her blog, and even has a section for shopping clothes.

[instagram ]http://instagram.com/p/BGOr1wSCjpN/?taken-by=esteelalonde&hl=en" data-instgrm-version="14" style="background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);" >

9. Christine Nguyen

Follow Christine's feed for beauty giveaways or check out her video log at Youtube for apartment tours, roundups of her favorite products, and interviews with fellow beauty bloggers and style stars.

[instagram ]http://instagram.com/p/BHnzPQIAjZl/?taken-by=chrissstttiiine&hl=en" data-instgrm-version="14" style="background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);" >

10. Felicia Walker Benson

When she's not killing our faves with product shots of what beauty products she's feeling on any given day, Felicia Walker Benson of This That Beauty is giving great beauty advice to women of color, like the best foundation for darker skin.

[instagram ]http://instagram.com/p/BHKnLTbDO0c/" data-instgrm-version="14" style="background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);" >

​Via

Credit: Cosmopolitan
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