There is always a possibility to push the envelope and thats exactly what Eckhaus Latta the New York and L.A.-based fashion brand from Mike Eckhaus and Zoe Latta did for their SS17 Campaign.
They are giving us some #realness.
The SS17 campaign lensed by Heji Shin, featuring real life couples having actual sex in varied positions and i must say it's done tastefully. While the most explicit parts of the photography are blurred but its still very graphic.
Featuring both Gay and Straight couples. The casting of beautiful diverse models showcasing Eckhaus Latta while having sex. (because why not)
The Campaign was directed by Eric Wrenn Office and styled by Avena Gallagher, and understandably and undoubtedly caused a stir online.