bhane. Goes Global!

From 'New Delhi to New York City', the chic Indian brand is all set to take over the world.

As a brand that doesn't create a look book with professional models but real people—read bloggers, stylists, photographers and others who portray the functional style that connects with people—bhane. stuck a chord with the fashion-conscious set in the country. And now, as bhane. approaches its third anniversary, it's all set to take the 'real style' across seven seas! 

bhane. has just launched its US site (www.bhane.us) by taking its street style format to the streets of New York, celebrating the universality of its design ethos in the process. Since its inception, the brand thrives on the concept of individuality, wearability, and authenticity. And with the launch of the US website, their campaign, 'New Delhi to New York', fit the scheme of things perfectly and further reinforces the global nature of their DNA. Uniquely bhane., the campaign features crowd-sourced 'models' from all walks of life, professions, and style, aptly capturing the spirit of individuality in our two favourite cities.

Advertisement - Continue Reading Below

Get your fix of the brand on bhane.com or visit their brick and mortar store in Meharchand Market in New Delhi.

What do you think?

Fashion
Share
50 Surprising Things You Never Knew About Sex and the City
SJP almost wasn't Carrie Bradshaw. 😱
Fashion
Share
Woman Recreates Kim Kardashian's White Swimsuit Shoot and the Pics Are BEYOND
SLAY.
Fashion
Share
How to Create a Year of Outfits With 30 Pieces
Featuring Jordyn Woods.
Fashion
Share
5 Minutes With Marta Santambrogio
The Creative Design Head of Shingora lets us in on her design process, multi-tasking and what's the most stylish city in the world.
Fashion
Share
Gucci, Dior, and Louis Vuitton Officially Ban Size 0 Models
Luxury conglomerates LVMH and Kering have drawn up a charter to ensure better treatment of models.
Fashion
Share
The Internet Lost It on a Woman Who Belittled "Small" Engagement Rings
"Imagine finally being proposed to and this is the ring you're given," she wrote on Twitter.
Fashion
Share
13 Affordable and Casual Kate Middleton Looks You Can Steal Right Now
Royal outfits at normal prices.
Fashion
Share
14 Autumn Outfit Ideas Brought to You by Celebs Who Simply Can't Wait For It
Layering! Jackets! Why won't it get chilly already!
Fashion
Share
Kylie Jenner Is a Nipple-Freeing Space Queen in This New Photo Shoot
These pics are out of control.
Kendall Kylie vintage T-shirts
Fashion
Share
Kendall and Kylie Jenner Are Being Sued Over Those "Disrespectful" T-Shirts
The sisters have issued a statement regarding the controversial T-shirt line