Burberry Breaks The Fashion Show Norm...

You can now shop fresh off the runway. *yay*

Most Popular
Burberry, Spring Summer 16
Advertisement - Continue Reading Below

 Christopher Bailey announced a huge change in the way Burberry would be displaying its collections on the runway, which could lead to a big wave of change tothe way fashion weeks work all over the globe.

The fashion house now plans to have only two annual shows, with amalgamated womenswear and menswear collections, the items from which will be available to purchase immediately in the store and online after the show finishes. 

Burberry's chief creative and chief executive officer, Chritopher Bailey
Most Popular

"The changes we are making will allow us to build a closer connection between the experience that we create with our runway shows and the moment when people can physically explore the collections for themselves," Burberry's Chief Creative and Chief Executive Officer, Christopher Bailey, told the media. "Our shows have been evolving to close this gap for some time. From live-streams, to ordering straight from the runway, to live social media campaigns, this is the latest step in a creative process that will continue to evolve." 

"I told the teams that we can't expect a customer to understand our timings because, I mean, it's silly, which is why we did runway made-to-order collections," Bailey continued. "You can't talk to a customer and say, 'We're really excited, we're going to stimulate you and inspire you, but you can't touch it or feel it for another six months.' In fashion we talk about 'a moment', and what feels right for the moment. And I've always battled with that because the moment is when you're showing it, but then you've got to kind of say is it the right moment five or six months down the line?" Bailey adds.

Can we just say we're EXCITED?!

What do you think?

Fashion
Share
Cosmo X KOOVS: 4 Winter Layering Ideas that are High on Style and Comfort
'Winter is Here', so we've curated our fave looks from KOOVS, that will not only keep you fashionable, but also toasty warm. Cheers!
Fashion
Share
3 Rado Watches That'll Deffo Make Your BFF Jealous
A selection that makes for a perfect collection–formal, casual and party.
Fashion
Share
Bella Hadid Stepped Out Without a Bra in a Sheer Shirt, and DAMN
Bras are so uncomfortable anyway, am I right?
Fashion
Share
12 Times Kate Middleton and Meghan Markle Dressed Exactly the Same
Their styles are actually more similar than you'd think.
Fashion
Share
COSMO X KOOVS: Here Are Some Wardrobe Must-Haves For This Party Season...
... All under 3000 bucks!
Fashion
Share
Twitter Is NOT Happy That This Model's Fall Was Aired During the VS Fashion Show
"WHY DID THEY INCLUDE XI'S FALL BUT NOT ARIANA'S ICONIC HEAD-STUMP."
Fashion
Share
A Quick Wardrobe Upgrade Never Really Hurt Anyone...Especially If It's For a Good Cause!
Click to know how Myntra is set on a dream-come-true mission...
Fashion
Share
5 Sex Positions for Every Room in the House
A house is not a home until you've done it in every damn room.
Fashion
Share
Beard Christmas Ornaments Are Back to Haunt Your Dreams
Who needs a tree when you can decorate your beard?
Fashion
Share
What 12 Victoria's Secret Models Look Like Without Their Makeup
Spoiler alert: They're gorgeous.