Burberry Breaks The Fashion Show Norm...

You can now shop fresh off the runway. *yay*

Most Popular
Burberry, Spring Summer 16
Advertisement - Continue Reading Below

 Christopher Bailey announced a huge change in the way Burberry would be displaying its collections on the runway, which could lead to a big wave of change tothe way fashion weeks work all over the globe.

The fashion house now plans to have only two annual shows, with amalgamated womenswear and menswear collections, the items from which will be available to purchase immediately in the store and online after the show finishes. 

Burberry's chief creative and chief executive officer, Chritopher Bailey
Most Popular

"The changes we are making will allow us to build a closer connection between the experience that we create with our runway shows and the moment when people can physically explore the collections for themselves," Burberry's Chief Creative and Chief Executive Officer, Christopher Bailey, told the media. "Our shows have been evolving to close this gap for some time. From live-streams, to ordering straight from the runway, to live social media campaigns, this is the latest step in a creative process that will continue to evolve." 

"I told the teams that we can't expect a customer to understand our timings because, I mean, it's silly, which is why we did runway made-to-order collections," Bailey continued. "You can't talk to a customer and say, 'We're really excited, we're going to stimulate you and inspire you, but you can't touch it or feel it for another six months.' In fashion we talk about 'a moment', and what feels right for the moment. And I've always battled with that because the moment is when you're showing it, but then you've got to kind of say is it the right moment five or six months down the line?" Bailey adds.

Can we just say we're EXCITED?!

What do you think?

Fashion
Share
These Princess Dress Blankets Will Make You Feel Like Royalty While Lying on Your Couch
Move over, mermaid tail blankets.
Fashion
Share
Winnie Harlow Proudly Shows Off Her Body in a Thong and Nothing Else
"I'm beautiful because I know it."
Fashion
Share
Rihanna Just Designed Socks That Show off Her Most Iconic Looks
Why would you ever buy other socks?
Fashion
Share
6 Fashion Trends That Have Made a Major Comeback From The 90s
Don't throw away those "outdated" clothes yet !!
Fashion
Share
Yay or Nay: 10 *Interesting* Ways Celebrities Have Styled Fanny Packs
Yes, there's more than one.
Fashion
Share
7 Cool Girls Tell Us the Story Behind Their Favourite Piece of Denim
"These jeans weren't distressed when they were first born..."
Fashion
Share
Rihanna's Carnival Costume Will Give You Life
Unless you're a bird. Then it's liable to give you a panic attack. SO MANY FEATHERS!
Fashion
Share
These 'Game of Thrones' Makeup Brushes Are Even Cuter Than Jon Snow's Man Bun
That is a lie, nothing is cuter than the King in the North. But these brushes are amazing.
Fashion
Share
The Royal Family of Spain Is Giving William & Kate Some Style Competition
Queen Letizia and King Felipe take their daughters on a well-dressed getaway.
Fashion
Share
Tired of Boob Sweat? Fashion Technology Has Answered Your Prayers
Booyah!