Burberry Breaks The Fashion Show Norm...

You can now shop fresh off the runway. *yay*

Most Popular
Burberry, Spring Summer 16
Advertisement - Continue Reading Below

 Christopher Bailey announced a huge change in the way Burberry would be displaying its collections on the runway, which could lead to a big wave of change tothe way fashion weeks work all over the globe.

The fashion house now plans to have only two annual shows, with amalgamated womenswear and menswear collections, the items from which will be available to purchase immediately in the store and online after the show finishes. 

Burberry's chief creative and chief executive officer, Chritopher Bailey
Most Popular

"The changes we are making will allow us to build a closer connection between the experience that we create with our runway shows and the moment when people can physically explore the collections for themselves," Burberry's Chief Creative and Chief Executive Officer, Christopher Bailey, told the media. "Our shows have been evolving to close this gap for some time. From live-streams, to ordering straight from the runway, to live social media campaigns, this is the latest step in a creative process that will continue to evolve." 

"I told the teams that we can't expect a customer to understand our timings because, I mean, it's silly, which is why we did runway made-to-order collections," Bailey continued. "You can't talk to a customer and say, 'We're really excited, we're going to stimulate you and inspire you, but you can't touch it or feel it for another six months.' In fashion we talk about 'a moment', and what feels right for the moment. And I've always battled with that because the moment is when you're showing it, but then you've got to kind of say is it the right moment five or six months down the line?" Bailey adds.

Can we just say we're EXCITED?!

What do you think?

Fashion
Share
This is an Ingenious Way to Rock the Thigh High Split Trend Without Showing Your 'Hoo Ha' to the World
Chrissy Teigen might want to try this trick...
Fashion
Share
This Woman Tried Kim Kardashian's Duct Tape Cleavage Trick
"I gave myself an inadvertent breast wax..."
Fashion
Share
The Best Fall Fashion Trends for You, According to Your Zodiac Sign
You turn to your horoscope for insight into your love life, friendship, and school, so why not look to the stars for style guidance, too?...
Fashion
Share
Meet 'The Visionaries' in Rock N Shop's New Video Series
Archana Vijaya has some secrets to spill!
Fashion
Share
The Most Outrageous Near-Naked Celebrity Outfits Ever
See which stars have worn the MOST revealing dresses of all time, including repeat offenders Jennifer Lopez and Kim Kardashian...
Fashion
Share
5 International Brands You Didn't Know Deliver To India!
All your fashion goals are now just a click away!
Fashion
Share
Kate Middleton Only Wears This Coat When She's Sad
If you see her in this jacket, you know the Duchess is going to be in a somber mood.
Fashion
Share
How to Do Black—Sexy Versus Classy
From Deepika to Aishwarya to Sonam—the celebs show you the way...
Fashion
Share
See All the Looks from the Victoria's Secret Fashion Show
So much lingerie!
Fashion
Share
10 Epic Fashion Fails Bollywood Doesn't Want You to See
But, that doesn't mean you can't ! 😝