Pharrell Williams Is Now The Co-Owner of G-Star

The music mogul buys into the fashion label!

Most Popular
GIF
Advertisement - Continue Reading Below

RAW for the Oceans , a collection that transformed waste plastic from the oceans in to denims, has announced (via Instagram) that Pharrell Williams will be the co- owner of  the brand G-Star RAW.

Most Popular

The musician and founder of street wear brands Billionaire Boys Club and Ice Cream, will now be collaborating with G-Star RAW. He will now be involved not only as the face but actually creating new product ideas, vision on sustainability and new business strategy. 

G-Star and Pharrell Williams share an aesthetic that is raw, pure, innovative and identified by the continuous search for the unexpected.

On this, Pharrell said, "G-Star is an independently minded and forward thinking company. I believe they will be the definitive jeans brand of the 21st century. I am looking forward to be part of that mission and to co-create G-Star's future."

We wish him all the luck. :)

What do you think?

Fashion
Share
Kylie Jenner's Butt in This Dress Is Beyond KA-POW!
If she were a superhero, her superhero name would have the word butt in it. That's all I got.
Fashion
Share
Cosmo Ed Nandini Bhalla Shares Her Top Fashion Picks for the Week
Check out her fabulous list of all the lust-worthy items in the world right now!
Fashion
Share
12 Bollywood Style Moments That Are Too Good to Miss
#10 is crayayyy!
Fashion
Share
"I Spent All My Time Learning How To Compete In Irish Dance!"
A Cosmo Exclusive Interview with Coco Rocha
Fashion
Share
Bra Solutions for the Most Difficult (Backless!) Dresses
Just in time for summer.
Fashion
Share
If You're a #GymSelfie Junkie, You'll Love this New Collection...
Welcome to Reebok's SS17 Line-Up
Fashion
Share
Here's a Quick #OOTD Guide to Help You Stay in Style...
...and slay in style!
Fashion
Share
Sonam Kapoor is Launching Her Own Clothing Label
Well, why are we not surprised!?
Fashion
Share
Nikhil Thampi X Allen Solly: the Uber-New Collab is Bound to Give You #SummerGoals
View our favourite pieces here.
Fashion
Share
Nikhil Thampi X Allen Solly: the Uber-New Collab is Bound to Give You #SummerGoals
When two design experts come together for a collab, the results are expected to be nothing short of fabulous. Allen Solly, the Indian...