Here's Why You Should NEVER Wash Your Jeans...

...and what you should be doing instead!

Most Popular

If you feel that washing your jeans is a huge bother then there's some good news for you!

While it is VERY important for you to wash your pyjamas often, Levi's CEO and President, Chip Berg, has asserted that you should never, EVER wash your denims.

YES!

According to him, washing denims can result in damage of the material and a huge wastage of water. 

Related Article
Advertisement - Continue Reading Below

"After we've finished wearing something, we just automatically toss it into the laundry". Bergh says. "A good pair of denim doesn't really need to be washed in the washing machine except for very infrequently or rarely, " he says, adding that he only spot-cleans any stains on his denims. 

Here, check out his full interview where he talks about denim maintenance:

But in case you think not washing your jeans every other day, several major jeans manufacturers suggest that you can toss your jeans in the freezer overnight to kill the icky bacteria.

What do you think?

Fashion
Share
Here's a Quick #OOTD Guide to Help You Stay in Style...
...and slay in style!
Fashion
Share
Sonam Kapoor is Launching Her Own Clothing Label
Well, why are we not surprised!?
Fashion
Share
Nikhil Thampi X Allen Solly: the Uber-New Collab is Bound to Give You #SummerGoals
View our favourite pieces here.
Fashion
Share
Nikhil Thampi X Allen Solly: the Uber-New Collab is Bound to Give You #SummerGoals
When two design experts come together for a collab, the results are expected to be nothing short of fabulous. Allen Solly, the Indian...
Fashion
Share
Cosmo Exclusive: We've Found the One-Stop Shop For All Your Needs
From skincare to stationary to clothes and more...the MUJI store is where you need to be at RN!
Fashion
Share
Disney X KOOVS: This Supa-Fun Collab is Bound to Make You Nostalgic!
View our favourite pieces here...
GIF
Fashion
Share
Kanye West Presents 14th- Century Art Inspired Jewellery
And KimK has been modeling the gold chunks for a month now..
Fashion
Share
COSMO x MYNTRA: A Big Fashion Gig is Set to Give You a Taste of Summer Seduction!
From stripes to luminous whites, here's a list of SS'17 trends you should be donning RN!
Fashion
Share
Just In: Big News For Sonam Kapoor And Akshay Kumar!
*proud* :')
Fashion
Share
10 Times Bollywood Celebs Ruffled Up Their Style Game!
WE LOVE #3