​If you feel that washing your jeans is a huge bother then there's some good news for you!

While it is VERY important for you to wash your pyjamas often, Levi's CEO and President, Chip Berg, has asserted that you should never, EVER wash your denims.


According to him, washing denims can result in damage of the material and a huge wastage of water. 

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"After we've finished wearing something, we just automatically toss it into the laundry". Bergh says. ​"A good pair of denim doesn't really need to be washed in the washing machine except for very infrequently or rarely, " he says, adding that he only spot-cleans any stains on his denims. 

Here, check out his full interview where he talks about denim maintenance:

But in case you think not washing your jeans every other day, several major jeans manufacturers suggest that you can toss your jeans in the freezer overnight to kill the icky bacteria.

What do you think?