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Making a statement is one thing, but nothing is more effective than protesting models (from the animal rights organisation PETA) crashing the opening of London Fashion Week in gas masks and hazards sign to raise awareness and shaming people for wearing fur.

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Its not the first time the organization has protested this way. PETA has been turning up at different fashion events around the globe branding the iconic statement "We'd rather go naked than wear fur" into our minds.

"There's nothing fashionable about fur torn from the bodies of struggling animals and then laden with chemicals that are dangerous to people who wear it", says PETA Associate Director Elisa Allen. "PETA is urging kind people to choose fur-free clothing for the sake of their own health and animal welfare."

As noted by PETA  (whose motto reads, in part, that "animals are not ours to wear") a newly released study that found toxic and potentially carcinogenic chemicals in the fur used to make fur-trimmed children's clothing.

What do you think?