Grimes is the face of Stella McCartney's New 'POP' Perfume Campaign!

"Excited 2 announce that I am collaborating w my fave vegan."

Most Popular
GIF
Advertisement - Continue Reading Below

Canadian singer, Claire Elise Boucher, better known as avant-pop sensation Grimes, has been announced as the face of Stella McCartney's new, sustainable fragrance 'POP', a tuberose–and sandalwood–heavy scent that is set to launch at Sephora later this month. The campaign, which is shot by Glen Luchford.  

"I am so happy to announce Grimes @actuallyGrimes as one of the faces of my new fragrance, POP", said Stella McCartney on her Instagrma post "Grimes is a wonderful musician, director and writer. She's the real deal, which I think is really rare to come across. She refuses to compromise on anything ethically or artistically, which sets her apart from many of her contemporaries."

Most Popular

"excited 2 announce that I am collaborating w my fave vegan, the inimitable @stellamccartney on her new sustainable, environmentally friendly perfume campaign alongside some rad game changers, whose identities have yet 2 be revealed 😯 --- it's called pop!" said Grimes, posting  an image from the campaign on her Instagrma.

What do you think?

Fashion
Share
10 Times Bollywood Celebs Ruffled Up Their Style Game!
WE LOVE #3
Fashion
Share
8 Times Celebrities Slayed in 'SLOGAN' Tees!
Which one would you like to own too?
Fashion
Share
COSMO x REEBOK: 14 Stylish Sports Bras That Are *Totally* Worth Your Money!
Check out the full story in this month's Cosmo!
GIF
Fashion
Share
Eckhaus Latta's SS17 Campaign Features Real Couples Having Sex
Talk about #sexsells , literally !
GIF
Fashion
Share
11 Times Bollywood Actresses Looked Super Confident In Swimwear🔥
we are digging #9 #summergoals
Fashion
Share
7 Bollywood Celebrities Who Nailed The #Redhot Trend
"there is a shade of red for every woman"
Fashion
Share
Here's The Trend All Your Fave Bollywood Celebs Are Wearing RN!
Here's some inspiration to get you summer ready...
GIF
Fashion
Share
Gigi Hadid Is Now A Photographer
Shooting her boyfriend (Zayn Malik) for the SS17 Versus Campaign.
Fashion
Share
Here's How Our Fave Bollywood Celebs Are Rocking The Airport Look RN!
*books a flight ticket*
GIF
Fashion
Share
Gucci Is Now Making Sassy High Fashion Memes
We are loving #13. #newageadvertising