Canadian singer, Claire Elise Boucher, better known as avant-pop sensation Grimes, has been announced as the face of Stella McCartney's new, sustainable fragrance 'POP', a tuberose–and sandalwood–heavy scent that is set to launch at Sephora later this month. The campaign, which is shot by Glen Luchford.
"I am so happy to announce Grimes @actuallyGrimes as one of the faces of my new fragrance, POP", said Stella McCartney on her Instagrma post "Grimes is a wonderful musician, director and writer. She's the real deal, which I think is really rare to come across. She refuses to compromise on anything ethically or artistically, which sets her apart from many of her contemporaries."
"excited 2 announce that I am collaborating w my fave vegan, the inimitable @stellamccartney on her new sustainable, environmentally friendly perfume campaign alongside some rad game changers, whose identities have yet 2 be revealed 😯 --- it's called pop!" said Grimes, posting an image from the campaign on her Instagrma.