The Armani Group Pledges To Stop Using Fur

Italian fashion luminary took a major step

GIF

Italian fashion house Giorgio Armani announced that he will stop the use of animal fur in his designs from FW16 collection onwards. And the rule is applicable across his labels from Emporio Armani to Armani Jeans and Armani Exchange.

In a statement released by the HSUS, Giorgio Armani says "I am pleased to announce that the Armani Group has made a firm commitment to abolish the use of animal fur in its collections. Technological progress made over the years allows us to have valid alternatives at our disposition that render the use of cruel practices unnecessary as regards animals. Pursuing the positive process undertaken long ago, my company is now taking a major step ahead, reflecting our attention to the critical issues of protecting and caring for the environment and animals."

Advertisement - Continue Reading Below

Now Giorgio Armani is also in the league of brands, such as Hugo Boss, Tommy Hilfiger, Ralph Lauren and Calvin Klein who believes that killing animals for their fur is never fashionable

What do you think?

Fashion
Share
50 Ridiculously Gorgeous Celebrity Fashion Moments From 2017
Chic, stunning, stylish.
Fashion
Share
3 Rado Watches That'll Deffo Make Your BFF Jealous
A selection that makes for a perfect collection–formal, casual and party.
Fashion
Share
Bella Hadid Stepped Out Without a Bra in a Sheer Shirt, and DAMN
Bras are so uncomfortable anyway, am I right?
Fashion
Share
12 Times Kate Middleton and Meghan Markle Dressed Exactly the Same
Their styles are actually more similar than you'd think.
Fashion
Share
COSMO X KOOVS: Here Are Some Wardrobe Must-Haves For This Party Season...
... All under 3000 bucks!
Fashion
Share
Twitter Is NOT Happy That This Model's Fall Was Aired During the VS Fashion Show
"WHY DID THEY INCLUDE XI'S FALL BUT NOT ARIANA'S ICONIC HEAD-STUMP."
Fashion
Share
A Quick Wardrobe Upgrade Never Really Hurt Anyone...Especially If It's For a Good Cause!
Click to know how Myntra is set on a dream-come-true mission...
Fashion
Share
5 Sex Positions for Every Room in the House
A house is not a home until you've done it in every damn room.
Fashion
Share
Beard Christmas Ornaments Are Back to Haunt Your Dreams
Who needs a tree when you can decorate your beard?
Fashion
Share
What 12 Victoria's Secret Models Look Like Without Their Makeup
Spoiler alert: They're gorgeous.