The Armani Group Pledges To Stop Using Fur

Italian fashion luminary took a major step

GIF

Italian fashion house Giorgio Armani announced that he will stop the use of animal fur in his designs from FW16 collection onwards. And the rule is applicable across his labels from Emporio Armani to Armani Jeans and Armani Exchange.

In a statement released by the HSUS, Giorgio Armani says "I am pleased to announce that the Armani Group has made a firm commitment to abolish the use of animal fur in its collections. Technological progress made over the years allows us to have valid alternatives at our disposition that render the use of cruel practices unnecessary as regards animals. Pursuing the positive process undertaken long ago, my company is now taking a major step ahead, reflecting our attention to the critical issues of protecting and caring for the environment and animals."

Advertisement - Continue Reading Below

Now Giorgio Armani is also in the league of brands, such as Hugo Boss, Tommy Hilfiger, Ralph Lauren and Calvin Klein who believes that killing animals for their fur is never fashionable

What do you think?

Fashion
Share
10 Times Bollywood Celebs Ruffled Up Their Style Game!
WE LOVE #3
Fashion
Share
8 Times Celebrities Slayed in 'SLOGAN' Tees!
Which one would you like to own too?
Fashion
Share
COSMO x REEBOK: 14 Stylish Sports Bras That Are *Totally* Worth Your Money!
Check out the full story in this month's Cosmo!
GIF
Fashion
Share
Eckhaus Latta's SS17 Campaign Features Real Couples Having Sex
Talk about #sexsells , literally !
GIF
Fashion
Share
11 Times Bollywood Actresses Looked Super Confident In Swimwear🔥
we are digging #9 #summergoals
Fashion
Share
7 Bollywood Celebrities Who Nailed The #Redhot Trend
"there is a shade of red for every woman"
Fashion
Share
Here's The Trend All Your Fave Bollywood Celebs Are Wearing RN!
Here's some inspiration to get you summer ready...
GIF
Fashion
Share
Gigi Hadid Is Now A Photographer
Shooting her boyfriend (Zayn Malik) for the SS17 Versus Campaign.
Fashion
Share
Here's How Our Fave Bollywood Celebs Are Rocking The Airport Look RN!
*books a flight ticket*
GIF
Fashion
Share
Gucci Is Now Making Sassy High Fashion Memes
We are loving #13. #newageadvertising