Italian fashion house Giorgio Armani announced that he will stop the use of animal fur in his designs from FW16 collection onwards. And the rule is applicable across his labels from Emporio Armani to Armani Jeans and Armani Exchange.​

In a statement released by the HSUS, Giorgio Armani says "I am pleased to announce that the Armani Group has made a firm commitment to abolish the use of animal fur in its collections. Technological progress made over the years allows us to have valid alternatives at our disposition that render the use of cruel practices unnecessary as regards animals. Pursuing the positive process undertaken long ago, my company is now taking a major step ahead, reflecting our attention to the critical issues of protecting and caring for the environment and animals."

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Now Giorgio Armani is also in the league of brands, such as Hugo Boss, Tommy Hilfiger, Ralph Lauren and Calvin Klein who believes that killing animals for their fur is never fashionable​. 

What do you think?