RiRi continues to break boundaries. After a year as the first black woman to represent Dior, Rihanna is taking on the fashion world as the face and contributing designer of their latest range of sunglasses, with a collection simply named "Rihanna".
A picture on Rih Rih's Instagram showed the singer in a pair of the early 2000s, La Forge from Star Trek-inspired shades. The sunglasses collection will be available exclusively in Dior stores from June, with six colors (silver, pink, blue, green and red) styles priced at INR 56,500 approx. Also a 24-karat gold version will retail for INR 1,30,900 approx.
Dior CEO Sidney Toledano spoke to WWD about the partnership. "We are very pleased to partner for the second time with Rihanna," he said. "She is an artist, an entertainer, an entrepreneur, a philanthropist, and a style icon for today's generation."
Speaking about the design process, RiRi explained: "The process was pretty seamless. I spent a day at Dior with their eyewear design team. I started by looking through all the archives to see what they've done in the past, then got acquainted with all the new materials," she continued. "I literally sat there and drew and drew until I was happy with the design, and the team illustrated it for me right then and there."
There's no real campaign for the launch yet, but she's been shot by Jean-Baptiste Mondino for in-house editorial images.