Meet Gudetama, the anthropomorphic embodiment of severe depression.
Gudetama is a cartoon egg yolk that feels existence is almost unbearable. It shivers with sadness. It clings to a strip of bacon as a security blanket. Rather than engage in society, it jams its face into an eggshell and mutters the words, "Cold world. What can we do about it?"
And Japan (we're sure the rest of the world will follow suit pretty soon) is completely obsessed with him. Check out his video below.
Isn't he super weird yet super awesome, at the same time?
The egg was introduced last year by Sanrio, a Tokyo-based corporation devoted to creating cutesy characters and licensing out their images. Its flagship character, Hello Kitty, is valued at $7 Billion and can be seen on all kinds of merch across the globe.
Gudetama is following Hello Kitty's lead. Its distressed little face now appears on fuzzy slippers, iPhone covers, plush dolls and even a themed credit card by Visa!
Japanese pop culture never fails to make an impact, and we don't see our obsession with Gudetama dying, anytime soon!