When she debuted her first collection in 2009—a cheerful, print-happy range—Masaba Gupta accomplished what very few newbie designers manage to do—an instant 'rage status', tremendous media visibility, and the chance to dress Sonam Kapoor at Cannes!
A few years later, just 24, Masaba bagged the position of Fashion Director at Satya Paul—and proceeded to give the 27-year-old brand a serious shot of 'cool'. She's been a brand magnet of sorts ever since—her (long) list of collabs include a revamp for car brand Nano, a luxurious bath range for Fiama Di Wills, a highstreet collection for stylista.com, and a 'Masaba Kit' for beauty giant Clinique! And now, she's adding her brand of kitsch to Myntra's Indianwear range, Anouk, as the Fashion Director. "I believe it's our design philosophy that attracts brands," she tells us. "Our prints make it easy for other brands to strike the right design chord when it comes to associations and collaborations."
What Masaba does differently from her contemporaries is many things. Her price points are competitive, which means she's playing the very scalable 'volume' game. Plus, she's quick with expansion, and already has four standalone boutiques to her name. Her social media game is ace, too, with 149K fans hanging on to every post—and launch. "From connecting with your target audience, to understanding emerging global trends, networking is the crux of what it takes to making a globally acclaimed brand," Masaba closes.