In a world where people are struggling to accept anything that goes beyond their comfort zone, Vicks, has created something beautiful in their new advert.
They focused on the true story of Gauri Sawant, a transgender who adopted her daughter, Gayatri, 10 years ago.
Nitin Darbari, Vicks' marketing director of Asia, the Middle East and Africa, said the advert shows how love can bind people together, even outside of a typical family structure.
"Vicks has always been about the gentle touch of a mother's care, as she caresses and gives relief to her child.
"With the #TouchOfCare campaign we are going a step further and expounding the importance of care beyond just the traditional perception of family.
"The campaign shows how people who, though not connected by blood, end up being family through care itself."
Watch the advert here and get your tissues ready-