There's a reason why a three-hour movie on television is packaged with over thirty advertisements. People pay attention to ads! They influence your thoughts, your actions (not the ones about inverters or lights, though). Like, the Coca Cola ad about 'Umeedo Wali Dhoop, Sunshine Wali Aasha', or any of the Amul butter ads; they just stay with you.
So, here are five moving ad campaigns that weren't just brilliant, they were thought-provoking! And they'll blow your mind!
Dove: Real Beauty Sketches
It was probably the most viral ad campaign ever that explores the way we see ourselves, and the way others see us. The six and half minute campaign features FBI trained forensic artist Gil Zamora, and real women. Each woman is the subject of two sketches drawn by Gil Zamora; one where she describes herself, and one where a stranger describes her. The result: the sketch drawn with the help of the stranger's description is happier, even more attractive than the other. Totally enlightening, and an extremely moving!
Coca-Cola Friendly Twist
It's one of my favourite Coke campaigns till date. Leo Burnett and Coca-Cola Columbia came up with this amazing concept to help freshers mingle and break the ice on the first day of college. The catch: each Coke bottle had a unique cap, which meant it could only be opened with the help of the cap of another bottle. It's really cool stuff!
Tanishq Wedding Film
Let's be honest, Tanishq makes a lot of very emotional, very touching campaigns. But this one in particular was moving. The wedding film features a slightly older woman getting ready for a wedding (wearing Tanishq jewellery, of course) and then a young girl runs up to her and we realise she's her daughter. But here's the moving part: the woman getting ready is also the bride. Not only does the ad talk about a very relevant topic (the remarriage of single mothers), but it does so beautifully!
Budweiser "Friends Are Waiting"
Didn't think that an alcoholic beverage could create a thought-provokin ad, did you? Believe it or not, Budweiser's ad featuring a young man and a small Labrador puppy is the best social campaign I've seen so far about drunk driving. The ad sees the two of them spend time together and play together until one day the man goes out drinking with his friends. We then see the dog waiting around, barking all night, and the message reads "For some, the waiting never ended. But we can change that." Next thing you know the master comes back home the next morning and apologises to his dog for not coming back the night before because he had had too much to drink. You definitely won't make it through this one without crying!
Google Search: Reunion
The latest one of the lot, this ad created quite a stir. The topic of India and Pakistan is a touchy, and emotional one. A young girl is sitting with her grandfather and looking at old photographs, talking to him about his childhood friend in Lahore who hasn't seen since partition. The girl then manages to find her grandfather's childhood friend with the help of Google Search and reunites the two of them. If you haven't seen this one, you need to. It's definitely one for the books!