Why Anushka Menon is One of the Most Sought After Fashion Photographer in India

She's shot for everybody from Siddhartha Tytler to Manish Arora.

Anushka entered the photography industry about a decade ago when it was still a boy's club. After studying ad design and communication
in Australia, she decided taking photographs was her true calling—and decided to move to Delhi. "I wrote to everybody from Prabhu Da (Prabuddha Dasgupta) to Tarun Kheval, but nobody took me in as an assistant, so I did what I had to—start out on my own."

"People refused to take me seriously in the beginning. I was a woman, and a 19-year-old one at that. The only other women on sets were the stylists and make-up artists. But you've just got to stick it out. I did everything myself—lugging four bags full of equipment and setting up the lights. Don't be fooled by my size!"

Advertisement - Continue Reading Below

"I wanted to focus on building my portfolio," she continues, "so I took whatever I could get. In the beginning, it was small editorials, product shoots, and lookbooks. Siddhartha Tytler, Rabani & Rakha, and Manish Arora were some of my first." Of course, that was then. Today, Anushka is one of India's most sought-after fashion and lifestyle photographers, and her portfolio is proof—boasting editorials and covers with literally every magazine in the country, plus an armful of awards.

Part of her success is down to careful planning—and attracting what she wants. Whenever she wants to take on a certain kind of creative challenge, Anushka executes test shoots. She did that in 2009 when she wanted to start working in the realm of beauty. "Not only did I manage to bag beauty brands of my choice, but also had my work picked up by a major magazine for the first time!"

What do you think?

Life
Share
9 Mistakes You're Making When Doing Squats
No.7 is so important
YouTube scandals
Life
Share
7 of YouTube's Most Shocking Scandals, From Fake Kidnappings to Fake Pregnancies
Welcome to the dark side of vlogging.
Life
Share
5 Quick and Easy Moves to Lose Fat From Upper Body *Real* Fast!
Bonus: you can do all of these at home!
Life
Share
5 Early Warning Signs of Breast Cancer EVERY Girl Needs to Look Out For
It's Breast Cancer Awareness month, so make sure you recognise the signs before it's too late.
Life
Share
13 Genius Ways to Ignore 1000+ Calories From Your Diet Every Day!
Small changes, BIG difference!
Life
Share
These are the Best Tricks For Lazy People to Lose Weight
Want the benefits of a vigorous fitness workout without having to spend hours exercising?
GIF
Life
Share
5 Easy Home Exercises For Bigger Boobs
Throw those padded bras away!
Life
Share
These Strapless Undies Are Just Utterly Bizarre
"They're the answer to panty lines," the company says. "Yikes," the world replies.
GIF
Life
Share
14 Snoring Remedies That Actually Work
One in 10 Americans say that snoring has hurt their relationships. Don't be one of them.
Life
Share
10 Things to Do If You Want to Lose Weight From Dieting
Bonus: the gifs are gold!