Finally, a Lingerie Company Is Featuring the Models You Want to See

Panache is changing the definition of "model."

21 March, 2018
Finally, a Lingerie Company Is Featuring the Models You Want to See

Panache, a lingerie and swimwear brand praised for creating quality bras for larger cup sizes, has launched a new campaign of beautiful lingerie featuring real-life role models from around the world. The brand has set out to change the statistic that 75 percent of women feel they have few to no role models by featuring the following six real women who have positively contributed to society as models in the "Modeled by Role Models" campaign.

Hannah Cockroft

Hannah, a British wheelchair racer, suffered two heart attacks at birth, which left her with severe damage to her brain, legs, hips, and feet. That didn't stop her from becoming the world record holder in the 100m, 200m, 400m and 800m events in the T34 classification and has since been appointed "Member of the Order of the British Empire" for service to athletics.

Marquita Pring

Marquita, a world-renowned curvy model, is also a co-founder of ALDA, a group of models who have joined together to challenge the perception of beauty and empower women of all sizes in the fashion industry.

Rachel Elliot

Rachel is a nurse at the Royal London Hospital who volunteered to serve as lead nurse at an Ebola treatment center in Sierra Leone.

Amy Hughes

Amy, a sports therapist, raises awareness of the importance of staying fit and healthy. She's a two-time world record holder, one for being the only woman to have run 17 consecutive marathons and the other for running 53 marathons in 53 cities over the course of 53 days.

Mica Paris

A singer from the U.K., Mica is a supporter of the anti-abuse campaign "No Means No," which fights for sexual assault prevention. She is also an ambassador of the Amy Winehouse Foundation, which promotes music therapy to prevent drug abuse.

Martyna Kaczmarek

Martyna is the co-founder of the "Day for Life" campaign, which promotes the donation of blood, bone marrow, and posthumous organ donation in Poland.

Visit modeledbyrolemodels.com to shop the lingerie.

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Credit: Cosmopolitan
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