This Acid Attack Survivor is Now the Face of a Fashion Brand

"Although our faces have been ruined, beauty still lies within us"

Attempting to break all stereotypes associated with standards of beauty in the fashion industry, clothing brand Viva  N Diva have signed Laxmi, an acid attack survivor, as the face of their campaign.

According to the brand, this is a step to give acid attack survivors across the country a platform to shed the tag of a victim

The brand also insists that this step has not been taken as a form of charity, "We have worked with Laxmi like we work with any other model — both in terms of payment and profit sharing as well as in terms of the shoot," the brand's representative has stated in an interview.

Advertisement - Continue Reading Below

According to Laxmi, this is a  major initiative towards changing the way acid attack survivors are perceived in the society. 

"People often laugh at our looks. Children get scared and call us ghosts. When such initiatives are undertaken, they make people understand that we, too, are like regular women. Although our faces have been ruined, beauty still lies within us," says Laxmi.

What do you think?

Life
Share
46 Pool Floats for Adults Who Know How to Party
Anyone down for a float trip?
Life
Share
7 Foods You Need to Eat Before Your Cardio to Lose Weight Faster
Bonus: All of them taste *real* nice.
Life
Share
10 Shocking Facts That Will Forever Change How You Look at Flying
You'll never take your shoes off on a plane again.
Life
Share
Why This TV Show is Every Woman's Story
Yes, I mean HER too.
Life
Share
Sindoor is Tax Free, But SANITARY PADS Have Not Been Deemed Tax Exemptible
*government priorities on point*
Life
Share
5 Tibetan Exercises That Can Give You a Surge of Energy in Just 10 Minutes
It isn't known as 'The fountain of youth' for no reason.
Life
Share
An Ethical Hacker Reveals How He Booked a Flight From India to US in Just 1 Rupee!
Wait, there's more. He booked a flight to San Francisco for Re 1, booked another one for Rs. 4 and ended up getting a refund of Rs 2000. 😳 😳
Life
Share
This New Weight Loss Hack Can Help You Lose 15 Kilos, Super Fast!
That is, if you're willing to swallow a balloon!
Life
Share
We've Curated Your New Summer Diet
Hint: It involves alcohol
Life
Share
5 Quick and Easy Ways to Get Rid of Your Double Chin
Say hello to natural contouring!