Being a mum is the hardest job in the world, and although the most fulfilling, it doesn't come without its struggles too. P&G conducted a global report to find out just exactly what we think of motherhood.
In the UK, it seems many mums struggle with modern motherhood, with 63% of those surveyed agreeing that motherhood is more complex today than it was in the past. In fact, 98% admitted they didn't anticipate the demands of motherhood and more than half agreed they needed to develop greater emotional strength after becoming a mum.
When it comes to their priorities, UK mums were most keen on making an impact on their child's life, with 89% saying they want their children to feel their presence when they're not together, and 57% saying it's more important to set a good example to their children rather than being involved in every aspect of day-to-day parenting.
But how about thanking their own mums? After having a child themselves, many women admitted appreciating their own mums more, with:
- 33% recognising their mums empathy
- 44% appreciating their mums emotional strength
- 46% understanding the patience their own mums have
Strong mums are at the centre of P&G's latest campaign ahead of the 2016 Rio Olympics, and focuses on the women behind the athletes of the world, with the slogan, 'It takes someone strong to make someone strong.'
Fronted by ambassador Jessica Ennis-Hill, who is mum to two-year-old Reggie, and her own mother Alison, the heptathlete revealed how grateful she is for the strength of her mum. 'I really don't believe I would have been able to achieve any of my World, Olympic or European medals without the support and strength of my mum throughout my life,' Jessica said.
'That's even truer now as I'm juggling the very different but equally important challenges of being a mum myself to an energetic toddler and my full-on preparations for Rio 2016. She is the most amazing Grandma and plays a key role in helping to look after Reggie when I am training and Andy is working.'
Watch the full video below, and get ready for some tears: