5 Indian Ads That are Breaking Gender Stereotypes

Who run the world?

Most Popular

Havells Fans: 'Hava Badlegi'

This brilliant TV commercial is a simple, effective 20- second-er that has a couple sitting at a registrar's office, with the husband taking the wife's last name and making the official do a double take. Feminism plus shock value—what's not to love?

Advertisement - Continue Reading Below

Anouk: 'Bold is Beautiful—The Visit'

Here, two girls dressed in Anouk kurtas (that don't conform to any of the trademark lesbian stereotypes) are prepping for one to meet the other's conservative parents and tell them about their live-in relationship. What's nice is that most of the nerves we see are classic, heterosexual, parent-meeting jitters, until just one tiny 'You sure about this?' at the end, taking the anomaly factor out of it all.

Most Popular

Titan Raga: '#HerLifeHerChoices"

In this brilliant, stereotype-toppling watch commercial, a beautiful woman bumps into the 'one-that-got-away' ex from forever ago, and he exclaims she hasn't changed a bit. As they reminisce about why they fell apart, he casually throws in the line 'If only you'd quit your job'. When she asks him why he couldn't have been the one to quit, his response ('How can a man quit working?!') leads her to smile and gently imply that he hadn't changed a bit, either. Subtle, yet poignant.

Sofy Conversations: 'I'm Not Down'


This sanitary napkin ad campaign challenges the notion that a woman isn't 'down' or unhappy because she's on her period—and aimed to nix the negative connotations linked to menstruation. It has three parts—a conversation with three women about why they use the phrase 'I'm down', a poetry slam about periods, and an acoustic song by Kavya and Khyati Trehan. Very cool.

Whisper: 'My Touch the Pickle Moment'

A woman drives by a bunch of boys playing on the street and enters a store where the shopkeeper gives her sanitary napkins wrapped up clandestinely in newspaper. Her reaction to this is both enlightening and refreshing.

What do you think?

Life
Share
10 Easy Ways To Join The Health Bandwagon
Killing cravings is nowhere on the list!
Life
Share
Looking For a Model Life? Meet Your Match...
Elegant, confident, and powerfully simple—the all-new Volvo S90 has all the making of a supermodel. Here's why.
Life
Share
Women Are Using This Gym Hack to Get Extra-Bubbly Butts
Here's what you need to know about it.
Life
Share
This Summer Sushi HAS To Be On Your June Food Wishlist
You didn't think sushi could improve, but it has.
Life
Share
Here's Why You Are Unforgettable, Based On Your Zodiac Sign!
Breaking down the science of exactly what makes people flock towards you!
Life
Share
5 Beauty Secrets of Flight Attendants
Nobody knows how to stay pretty at 45,000 feet better than them.
Life
Share
5 Fitness Hacks Your Trainer Wants You To Know
For instance, eat sweets!
Life
Share
Revealed: This is What Your Handwriting Says About Your Personality
For instance, handwriting that is bunched up and non-aligned, indicates a LIE!
Life
Share
THIS is Exactly How Long It Takes To Burn Off Every Single Kind of Junk Food
22 minutes of running = 1 chocolate bar
Life
Share
What It Means to Be a Real Man Today
Shifting gender roles and mixed cultural messages have left many guys confused about their place in society—and where they fit in your...