5 Indian Ads That are Breaking Gender Stereotypes

Who run the world?

Most Popular

Havells Fans: 'Hava Badlegi'

This brilliant TV commercial is a simple, effective 20- second-er that has a couple sitting at a registrar's office, with the husband taking the wife's last name and making the official do a double take. Feminism plus shock value—what's not to love?

Advertisement - Continue Reading Below

Anouk: 'Bold is Beautiful—The Visit'

Here, two girls dressed in Anouk kurtas (that don't conform to any of the trademark lesbian stereotypes) are prepping for one to meet the other's conservative parents and tell them about their live-in relationship. What's nice is that most of the nerves we see are classic, heterosexual, parent-meeting jitters, until just one tiny 'You sure about this?' at the end, taking the anomaly factor out of it all.

Most Popular

Titan Raga: '#HerLifeHerChoices"

In this brilliant, stereotype-toppling watch commercial, a beautiful woman bumps into the 'one-that-got-away' ex from forever ago, and he exclaims she hasn't changed a bit. As they reminisce about why they fell apart, he casually throws in the line 'If only you'd quit your job'. When she asks him why he couldn't have been the one to quit, his response ('How can a man quit working?!') leads her to smile and gently imply that he hadn't changed a bit, either. Subtle, yet poignant.

Sofy Conversations: 'I'm Not Down'


This sanitary napkin ad campaign challenges the notion that a woman isn't 'down' or unhappy because she's on her period—and aimed to nix the negative connotations linked to menstruation. It has three parts—a conversation with three women about why they use the phrase 'I'm down', a poetry slam about periods, and an acoustic song by Kavya and Khyati Trehan. Very cool.

Whisper: 'My Touch the Pickle Moment'

A woman drives by a bunch of boys playing on the street and enters a store where the shopkeeper gives her sanitary napkins wrapped up clandestinely in newspaper. Her reaction to this is both enlightening and refreshing.

What do you think?

Life
Share
Mira Rajput Shared A Picture From Her Childhood And It's Oh-So Adorable
😻😻
Life
Share
People Have Raised $100,000 for the Woman Who Was Fired for Flipping Off Trump's Motorcade
"Juli Briskman is an inspiration to us all."
Life
Share
Revealed: This is What Your Handwriting Says About Your Personality
For instance, handwriting that is bunched up and non-aligned, indicates a LIE!
Life
Share
Take a Rare Look Inside the Royal Family's Train
It's basically Kensington Palace on wheels.
Life
Share
What To Do If You're Harassed At Work — And HR Isn't Helping
All your options, whether you're discriminated against for your sex, race, religion, age, or disability.
Life
Share
Nita Ambani's iPhone Worth $48.5 Million? Here's the Truth Behind *Those* Viral Stories
WE'D BE REALLY JEAOUS IF THAT'S THE CASE!
Life
Share
The Art Fest You Need to Checkout RN
We've got your weekend sorted!
Life
Share
There Goes Your Social Life: The Pokémon Go Creators Are Making a Harry Potter Game
Accio, decent LTE service!
Life
Share
Nutella Changed Its Secret Recipe, Invoked Wrath From the Internet Like the World Has Never Seen
It's good for you now! (Kidding. Kidding. It's not.)
Life
Share
India Now Has Its Very Own Cherry Blossom Festival
Wohooo!