This Remote Control Seagull 'Poops' Sunscreen on You at the Beach

Applying sunscreen just got weird...

Most Popular
GIF

During the summertime, it's hard to get little ones to sit still long enough to make sure that they're adequately covered in sunscreen. But skincare brand Nivea came up with a solution it's calling "Care From The Air," a.k.a. a robotic seagull that craps sunscreen on kids at the beach. (No, we're not joking.)

Advertisement - Continue Reading Below

When Nivea presented the campaign at this summer's Cannes Lions International Festival of Creativity, it was received... not so well (but are you surprised?).

"This is, without question, at the cutting edge of technology and brand integration," Sir John Hegarty, a Cannes Lion jury president, remarked sarcastically to a group of reporters at the festival, according to Daily Dot.

The ad, below, shows a seagull drone soaring over the heads of beach-goers and then pooping Nivea sunscreen on SPF-lacking children. Which the kids seem to thoroughly enjoy, to be fair.

Most Popular

We're not so sure that SPF-pooping seagull robots are going to catch on, but maybe a seagull robot that delivers you margaritas at the beach? Now that would be something.

Via

What do you think?

Life
Share
Emily Ratajkowski Is Pissed About Her Photoshopped Boobs and Lips
"I was extremely disappointed."
Life
Share
This 4-Move Workout Will Give You Your Best Legs Ever
Sculpt a kickass lower body in less than 15 minutes.
Life
Share
Behind the Scenes of My "Perfect" Instagram Life, My Anxiety Was Killing Me
After a harrowing incident, Way of Gray's Sophie Gray took a hard look at her social feed.
Life
Share
7 Indian Web Series That Should Be On Your Radar This Weekend
Fight the Game of Thrones withdrawal symptoms in style
Life
Share
Game of Thrones' 7 Most Incredible Deleted Scenes
They'll completely change the way you watch the show.
Life
Share
Making This One Change to Your Diet Can Help You Lose Weight Twice as Fast
You'll drop pounds faster than you can even believe.
Life
Share
There is Now Officially a Fourth Kind of Chocolate!
Dark, Milk, White and...?
Life
Share
This Instagram Account Will Change Everything You Thought You Knew About Calories
If you thought cutting out food ALWAYS meant cutting those calories (or vice-versa) — you're wrong!
Life
Share
A Blue Whale Challenge Survivor Shares Terrifying Details About The Game
Have millennials become vulnerable to social media traps?
Life
Share
9 Photos of People Having Casual Run-Ins With Their Doppelgängers at Museums
If you were wondering where you'd meet yours, you know where to look.