This Empowering Advert Will Make You Want To Take Up A Sport Immediately

Is it too late to apply for the Rio Olympics?

21 March, 2018
This Empowering Advert Will Make You Want To Take Up A Sport Immediately

There are a lot of things we've been told we can't do as women​: be scientists, astronauts, company directors, world leaders, and sportspeople. And it's rubbish, because the only thing dividing us from the other, seemingly 'more capable' half of the population is our vagina. A piece of genitalia.

But in recent years, women have begun to fight back. They've demonstrated their capability, as well as their skill, determination, and their drive, and that's pretty much the whole message from the latest advert in the string of short videos from Always' #LikeAGirl campaign.

The #LikeAGirl slogan came to our attention two years ago, in a video which heartbreakingly depicted men doing things in a 'sissy' fashion when they were asked to do them 'like a girl'. It reminded us that the phrase has become an insult, when it should be far from it.

And the latest video is just as empowering. Featuring a range of women from children to adults, their strength is visible through their talent at sport, and it's made us stop and think about how few women actually have the confidence to believe they can do sport seriously.

[youtube ]https://www.youtube.com/watch?v=Emawq64b0DU&feature=youtu.be" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen="">​

While most young girls participate in sport as children, that passion tends to fade into the occasional guilt-ridden trip to the gym only to undo the weekend's overindulgences. In fact, Always' research showed that HALF of girls quit sport when they hit puberty. WTF is that all about?

But watching this video has actually made me want to put on my leggings and go do something active, because there shouldn't be anything stopping us. So what do you reckon? Is it too late to apply to compete in the 2016 Rio Olympics? 

Hmm, maybe 2020 is a better bet... 

Via : http://www.cosmopolitan.co.uk/reports/news/a44304/...

Credit: Cosmopolitan
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