Kendall and Kylie Jenner Star in New Balmain Fashion Campaign

Marking the second season in a row that French fashion house Balmain has run a Kardashian-centric ad campaign, Jenner sisters Kendall and Kylie feature in the label's fall 2015 campaign. (Long may this trend continue, even though we all miss Rihanna.) Stepsister Kim and Kanye West had fronted the spring 2015 menswear ads which debuted last December; Balmain designer Olivier Rousteing told Style.com that Kimye's "love and emotion" inspired him so much that he chose to celebrate another "intimate connection," the "unique and unconditional love of siblings" specifically, in this season's ads.

Thus, alongside Kendall and Kylie (pictured above), the campaign also stars sisters Gigi and Bella Hadid, and Joan and Erika Smalls:

As it happens, another, perhaps more awkward theme running throughout these photos is that one sibling (Kendall, Gigi, Joan)  is a supermodel and, you know, the other (Kylie, Bella, Erika) isn't. Not quite, anyway, though of course they all look just lovely because this is the fashion industry and it just doesn't happen any other way. By which I mean retouching, because look at those Jenner jawlines. They're unreal.

By Alex Rees

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