Are You Ready to #FeelTheBoost?

adidas has always been ahead of the curve when it comes to technology. The UltraBOOST, is one shoe that’s turned into an icon in a span of six short years. Since its launch in 2013, the UltraBOOST has set new standards for comfort and design—helping athletes deliver their best.

 

But something’s different about its new version. While it continues to offer great level of comfort to the wearer—the optimised midsole with 20% more BOOST injects more energy into each step, the 3D Heel Frame provides enhanced support and stability to the foot a more confident run, and the pioneering one-piece Primeknit 360 upper snugly wraps the foot for enhanced support and lightweight comfort—its 2019 version will take you from desk-to-dinner with a spring in your step! (See what we did there?!)

 

With sneakers cementing a spot in ‘mainstream fashion’, adidas UltraBOOST19 variety of versions makes it the right pair for you to wear with all your outfits! Even if you’ve been a ‘sky-high heels girl’ all your life, we can guarantee that this shoe will change the way you dress. The sheer range of colours—it’s available in hues ranging from monochrome to pop, and even pastels—makes this baby workwear and eveningwear appropriate. Plus, it’s super-easy to style.

 

 

Whether you’re a minimalist or love a look that’s out there, adidas has got you covered with the UltraBOOST19. For instance, we’re pretty darn sure that you have in your wardrobe a super-saturated (non-blue) pair of jeans—you can balance your ‘extreme’ bottoms with a sombre version of adidas UltraBOOST19

 

If you’re heading out for a date wearing a romantic, ruffled dress or a luxe jumpsuit, you can opt for a bright pair to add edge (a night of dancing never seemed so easy). Or, an easy-billowy dress for a brunch date with your girls needs an equally easy pair of sneaks to make sure you have a good time without worrying about them shoe bites. You can even team a red carpet-worthy, structured pantsuit with chic accents like gold jewellery and metallic clutch with this pair. You think we took our obsession with the shoe a bit too far? Scroll below to see how Cosmo styled four mega-talented women—Pooja Gor (actor), Reeti Sahai (adidas Runners Delhi Captain), Sayuri Dalve (adidas Runners Mumbai Captain), and Navreet Josan (India’s first IFBB Bikini Pro)—to showcase how the adidas UltraBOOST19 is The One shoe for all your style needs.

 Pooja Gor, Actor                                                                                                                                                                                                                                      

 Navreet Josan, India's first IFBB Bikini Pro 

Sayuri Dalve, adidas Runners Mumbai Captain 

 Reeti Sahai, adidas Runners Delhi Captain

This shoe has all the makings of becoming your BFF—right from helping you to stay fit to keeping your look #OnFleek. #adidasRunning #Ultraboost

 

 

The new adidas UltraBOOST19 Colorways will be available across select retail stores in the country and at www.shop.adidas.co.in from 22^nd August, 2019. It’s priced at INR16999/- for women and INR17999/- for men.

  

Photographs: Aman Makkar; Styling: Zunaili Malik; Hair & Makeup: Guia at Anima Creative Management