H&M Has Revealed That This Year's Designer Collaboration Will Be With Giambattista Valli
Kendall Jenner has already been showing us how to wear it
If you wait with baited breath every year to find out which designer H&M will be collaborating with for its annual collection, you'll be glad to know that the retailer has released this year's details early - and it's a colourful, tulle dream courtesy of Giambattista Valli.
Following super successful designer lines from the likes of Balmain, Isabel Marant and Moschino last year, H&M announced the capsule collection from the Italian designer - and this year, you can shop a pre-drop of the collection early. By early, we mean tomorrow.
Yep, despite the full collection landing in stores and online in November as usual, H&M is planning to drum up excitement in a new way this year with an early launch and a red carpet debut courtesy of Kendall Jenner.
The supermodel, along with Chinese singer-songwriter Chris Lee, influencer and designer Chiara Ferragni and singer H.E.R, gave us an idea of what to expect from the launch by debuting it at Cannes - and basically it's a signature Valli pink tulle dream. We're not mad about it.
In a press release, the company's creative advisor, Ann-Sofie Johansson, said H&M is "thrilled" to be collaborating with the designer. "He is the undisputed master of haute couture with a knack for the memorable silhouette," she said. "To be able to bring his signature styles to our customers is a dream come true."
Valli said: “We called this project ‘Project Love'. The thing that makes me most happy in life is if I can make someone happy. It’s beautiful if I can do that for a wider group of Valli girls and Valli boys.”
The designer is a favourite of Rihanna, and was worn by both Emma Roberts and Lily Collins at the 2019 Met Gala.
The Valli capsule will have an early "pre-drop" on May 25th with nine looks in selected stores and online.
The entire range will launch on November 7th, and it's guaranteed to sell out within minutes - so better get setting those alarms!