A long time ago, in a land not so far away, was born a fragrance unlike any other.
In 1921, couturier Coco Chanel asked perfumer Ernest Beaux to create a new scent, one that 'smells like a woman' and not like a rose or lily or the general single-note floral fragrances of the time. Ernest presented Coco with a series of samples, and she chose the fifth one.
This selection was special...Ernest had used a synthetic component called aldehydes in this scent, a first in the 20s-world of fragrances. Chanel No 5, INR 7,900/100ml, quickly grew to become the world's best-selling perfume, a name that came to be associated with femininity and glamour.
They say the name came from Coco Chanel's choice of the fifth sample. And, according to some, she chose it because of number 5's magical, luck-giving qualities.