Here's All You Need to Know About Oriflame's 'Ecobeauty' Range

There’s a new buzz in the world of beauty, and it’s got nothing to do with crazy K-beauty innovations, contouring or unicorn tears. There’s a ‘green’ revolution on the upswing, with a goal to create gentler, more natural products. 50-year-old Swedish brand, Oriflame, is more than on-board, and has taken several significant steps in the direction—including using ethically sourced natural ingredients, reducing their carbon footprint, and introducing eco-friendly and recyclable packaging. And this year, Oriflame has launched its first ever, all-natural and environmentally-responsible range called Ecobeauty.

Like the name suggests, all ingredients in the range are natural or certified organic, and contain no silicone, mineral oils or artificial fragrances. Which means, if you’re looking to drench your skin in the goodness of nature or have sensitive skin, Oriflame’s Ecobeauty toner, cleansing milk, face cream, eye cream, and serum are just what the skin fairy ordered.

The India Connection? 
The virgin coconut oil is sourced from a family run plantation in the Kanjirakolly village, where the fruit is picked by hand, using traditional methods. The main idea behind it to promote organic farming
by promising the farmers a fair price.

Here’s something else you need to know: two of the products in the Ecobeauty range—the Eye Cream and Face Cream—contain organic, unadulterated virgin coconut oil sourced from the Kanjirakolly in
Kerala. If you’ve been following beauty blogs, you’ll know that coconut’s known for its mega skin benefits—it’s not only an excellent moisturiser, but also has anti-bacterial properties that help calm
and soothe irritated or sensitive skin. Plus, the Ecobeauty range has the seal of approval from organisations like Ecocert, the Vegan Society, and The Forest Stewardship Council, which means this stuff is A-okay.