Meet the Digital Beauty Heroes

They have their own hashtags, amount to millions of posts on the ’Gram, and have achieved cult status thanks to social media. Get ready to reboot your beauty cabinet, courtesy your feed.

03 August, 2018
Meet the Digital Beauty Heroes

WET N WILD COLOR ICON RAINBOW HIGHLIGHTERS, amazon.in, Rs.1,843

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No, we’re still not over unicorns, and nor is the Internet! Case in point: these Rainbow Highlighters, which quickly rose to ‘star level’ on our feeds (they sold out within days!). Why is everyone so pumped, you ask? Because, just look at the ultra-saturated, high impact, shimmering pearl powders! As Wet n Wild put it, “...this is what unicorn dreams are made of”.

KYLIE COSMETICS BIRTHDAY COLLECTION, kyliecosmetics.com, Rs.11,400
The day Kylie launched her Lip Kits, it literally broke the Internet. And out came another winner from the youngest member of the Kardashian-Jenner clan—the Birthday Collection. Launched just before the Kylie’s big day under a millennial-pink theme, the line featuring lipsticks, eyeshadow palettes, brushes, and more was sold out in minutes; and up on the feed of every beauty blogger worth their salt!

GERARD COSMETICS HYDRAMATTE LIQUID LIPSTICK, gerardcosmetics.com, Rs.1,298 approx

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How major do you like your lipstick? Like full-coverage, ultra-matte, stay-all-day kinda major? You’ll find it with this cruelty-free brand, which has over 4,44,655 mentions on Instagram already. The colour options are endless, and the formula, very good. As one Insta reviewer put it, “It smells gorgeous and doesn’t dry out my lips. This is my ultimate favourite lip colour at the moment.”

FARSALI UNICORN ESSENCE SKIN ENHANCING ANTI OXIDANT SERUM, farsali.com, Rs. 3,538 

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If, like us, you’re obsessed with beauty tutes, you’d have seen bloggers prep their skin with this product (the tear-drop action is because it was originally released as Unicorn Tears). This stuff is shimmery and smells like cotton candy, but is I-famous for its antioxidant and super-food ingredients, which work (magically) as a primer, moisturiser, and highlighter!

ANASTASIA BEVERLY HILLS DIPBROW POMADE, nordstorm.com, Rs. 1,236
Why do so many beauty bloggers swear by this brow product? Because a little goes a long way, stays put foreverrr, and lets you draw on a truly natural looking brow.

DOSE OF COLOR LIP GLOSS, doseofcolors.com, Rs. 1,104 approx
Anna Petrosian, Founder of Dose Of Colors, was a make-up artist and Insta influencer. She launched her line of make-up products (gorgeous lipsticks, included) and quickly became a global hit! By the way, Beyoncé is a Follower, and if it’s good enough for Bey...

COLOR CLUB HALO HUES NAIL POLISH, amazon.in, Rs. 2,160
With blogger reviews including “No words for how beautiful this polish is” and “Look at all its holoooooo rainbow glory!”, you can safely assume that these holographic nail lacquers are lit!

COLOURPOP SUPER SHOCK SHADOWS, sephora.com, Rs. 324 each
This LA-based brand blew up social media for their eyeshadows, which are super pigmented, stay put all day, and cost less than your daily coffee. 5.6 million followers agree.

ANNA SUI LIPSTICKS: SHEER FLOWER, annasui.com, Rs.1,948
Viral lipstick #2: these floral-shaped babies, literally carved into the bullet. Available in eight shades, with vivid colour and a delicate rose scent...but even if they were just pieces of wax, we’d still be gushing over how pretty they are!

JUVIA’S PLACE THE NUBIAN PALETTE, amazon.in, Rs. 6,093
All eyeshadow essentials (warm tones, from matte to shimmer) in one totally gorgeous case that doesn’t cost a bomb. Plus, an exotic tale written on the back: “The Nubian Palette was inspired by an African Empire in old Egypt headed by the beauty icon Nefertiti. Famously endowed with strength and spirituality...”

KAT VON D BEAUTY SHADE + LIGHT EYE CONTOUR PALETTE, sephora.com, Rs. 3,117

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In a world of beauty palette hashtags, this one gets some extra love for all the right reasons (search for #kvdlook and you’ll see). Arranged with the perfect blend of neutral, warm and cool tones, it contains base, contour, highlight and define shades. The idea is to use light and shadow to create any of the three transformative eyecontouring techniques—lift, balance, and define—with the guide, created and illustrated by Kat Von D.

SILICONE SPONGE, nykaa.com, Rs.300

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One fine day, a bunch of digital influencers announced that they were kinda done with the HG Beauty Blender. Instead, they had found something more effective—a rubber sponge, that won’t soak up your product! Reviews were mixed (some claimed that while this new tool saved product, it didn’t blend as well), but that didn’t stop the product from selling out once, twice, five times over!

LA GIRL PRO CONCEALERS, nykaa.com, Rs. 595
Super-affordable, cruelty-free and totally fab in formulas, LA Girl has a huge fan base (2.1 million). Their Pro Concealers come in so many shades, so you can conceal, highlight, contour, or colour correct.

MILK MAKEUP BLUR STICK, sephora.com Rs. 2,338 approx
This colourless face primer is a bit of a hero with beauty insiders...at least those in the know. What it does is, blur inperfections (“Like Snapchat, but for your real face”, said one reviewer), controls oil, smoothens the skin, and finishes with beautiful matte finish. Impressed? So are others.

LIPSTICK QUEEN FROG PRINCE, net-a-porter.com, Rs. 2,335
“Things aren’t always what they seem. Sometimes you have to kiss a few frogs before you find your prince!” says Poppy King, Founder of Lipstick Queen. Apply this little frog, and it will turn into the perfect rosy pink. Now that’s a fairy tale for Insta success.

MORPHE BRUSHES, beautybay.com, Rs. 5,443

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We first heard about Morphe brushes when superstar make-up vlogger Jaclyn Hill gushed about them on YouTube. But these professional-grade babies are worth the hype—a mix of natural and synthetic fibres means you can apply creams, liquids and powders like a pro, for a truly flawless finish.

SPECTRUM THE GLAM CLAM, spectrumcollections.com, Rs. 5,440
Mermaids are the sh*t, and, therefore, so are these brushes. Climbing to cult status faster than you can say ‘magical’, this top-selling set comes with all the essentials you’ll need for face, eyes, and lips. 

STILA CORRECT & PERFECT ALL-IN-ONE COLOR CORRECTING PALETTE, nordstrom.com, Rs. 3,092
A quick scroll through Stila’s Instagram page will reveal tonnes of fabulous products—and many, many fans. Most will agree that when it comes to colour correcting, this particular palette is the bomb, thanks to its every colour
option and superior blending powers.

SUNDAY RILEY U.F.O ULTRA-CLARIFYING FACE OIL, nordstrom.com, Rs. 2,748
This cult face oil abducted beauty junkies everywhere (geddit? Geddit?)! U.F.O fights acne, clears congested pores, and smoothens fine lines and wrinkles. 'Beam me Up, Scootty'? Oh, yes.

KAILIJUMEI FLOWER JELLY LIPSTICK, amazon.in, Rs.1,453
What the...there’s a flower in your lipstick?! That’s exactly the kind of hype Kailijumei was hoping to create, and to be the centre of thousands of Insta posts. But there’s more: this lipstick goes on clear, then turns pink and darkens before your eyes. Ooh...magic!

HUDA BEAUTY FAUX MINK LASHES, nykaa.com, Rs.1,495

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If you don’t close your video with a shot of you holding up a box of these lashes, are you even a beauty blogger? Insiders love them for their form—lashes are placed on the band in the three intricate layers, which help accentuate the fluffiness of the lash, while giving you drama.

KKW BEAUTY CRÈME CONTOUR & HIGHLIGHT STICKS, kkwbeauty.com, Rs. 3,135 approx

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If Kim Kardashian can’t sell (out) contour and highlight products, the world might as well be flat. It seems unnecessary to mention this, but the Internet went nuts when she launched these Sticks. And as many beauty
gurus claim, this launch does, indeed, do a darn good job in creating KK-esque cheekbones.

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