Most people have a favourite colour. There is an 'ecological valence theory' (EVT) which explains why people have preferences for different shades, and it's based around your emotional experiences with them. So, for example, if your mother wore a lot of purple, you're likely to like it. If your beloved pet cat was mink, you'll feel favourably towards mink. But if your school uniform was green, chances are you're not a massive green fan.
Let's translate that into beauty products; here's what your preferred lipstick shade says about you...
YOU LIKE REDS AND DEEP BERRIES
You're confident, assertive and self-assured, with a slightly naughty side. You're not afraid to grab all the attention and you have a unique sense of style.
YOU LIKE CORALS AND ORANGES
You're a glass-half-full type and you like to add a little quirk to your classics. You're experimental, which sometimes translates to low commitment - bordering on the fickle.
YOU LIKE PINKS AND PURPLES
You're empathetic and ambitious all at once and you have a tendency to play it safe when it comes to big decision-making. You think nothing of spending serious money on a pair of it-sunglasses though.
YOU LIKE BROWNS AND TAUPES
You're dependable and composed and have a romantic nostalgia for your past. You also have a very powerful side and you're not afraid to use it.
YOU LIKE NUDES
Some people thing you're shy but they don't know you properly yet. In fact you're poised and peaceful and a friend to everyone. If people want advice they come to you.