The Key to Lipstick That Lasts

This foolproof method really works.

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    Create a Barrier

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    Prime Your Lips

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    Apply The Color

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    Blot and Repeat


  • To keep your lipstick from bleeding, trace your regular concealer around the outer edge of your mouth, then press it into the skin with your finger to blend.

  • Next, tap a thin layer of the concealer over your entire mouth. (If your lips are dry, dab on a bit of waxy balm first and wait a minute for it to be absorbed.) This helps your lipstick adhere so it won't fade or run.

  • When in doubt, a medium coral shade flatters all skin tones. Swipe it on, following the natural shape of your lips. To make them appear fuller, you can go a smidge outside your lip line, but no more!

  • Blotting removes the excess moisture that causes feathering. Fold a tissue in half, then lightly pat it along your entire mouth, including the lip line. Add a second coat of color, press your lips together to set, and you're done.