An Instagram challenge that has gone viral with Bollywood celebrities like Karisma Kapoor, Shilpa Shetty, Malaika Arora, Dia Mirza, Bipasha Basu, Swara Bhaskar and top models like Candice Pinto, Carol Gracias, Alesia Raut and Deepti Gujral joining in. The #LockDownMeinLockUp challenge has been initiated by SNEHA (Society for Nutrition, Education and Health Action), a Mumbai-based NGO to raise funds to tackle domestic violence against women. Several reports suggest that domestic violence has significantly gone up, since the lockdown was imposed on March 24th in the wake of the Covid-19 pandemic.
As per the website of SNEHA, the NGO founded in 1999 by Dr. Armida Fernandez and a group of neonatologists, has been working towards improving the “health and nutrition of women and children, living in the most vulnerable urban informal settlements.” It also creates awareness and helps women and children being subjected to domestic violence.
In order to raise funds to help the NGO, a number of celebrities have taken up the #LockDownMeinLockUp challenge, where they pick up a name from SNEHA’s Instagram page @snehamumbai_official and post their image with the name they have picked. They are tagging fellow actors and friends and urging people to donate for the cause via the link in bio.
Here’s a look at the celebrities who have participated in the challenge so far.