Hailey Bieber is currently in Paris (yes, Selena Gomez is also there, no, they aren't hanging out), and if you're wondering why, a couple reasons: 1) fashion week, 2) she's out here launching Rhode in France, Germany, Ireland, Italy, and Spain, 3) she's dropping new products.
Bieber celebrated all of the above with a Rhode launch party in Paris, stepping out in a fully autumnal monochrome look featuring a brown dress, brown shoes, brown tights, *and* matching eyeliner and lips.
FYI, Rhode's Peptide Lip Tint is the brand's first foray into makeup, and it was a natural progression for Hailey. As she told Cosmopolitan UK, “It's really popular amongst our customers. It's one of our best-selling products if not the best-selling product that we have. I think it's such a beautiful formula so I wanted to be able to take what we already have and kind of give it a new life and category.”
“It’s something that’s been in the plan for since the beginning,” she added, re the brand's venture into makeup. “You know, this was a category that I always knew I wanted to go in, but I wanted to kind of do it my way which is still staying in the world of the essentials.”
She continued, “What I want people to expect from the brand in terms of colour is hybrid products that are still good for your skin, but will offer you know, a glow, a boost, a tint that kind of world so I think taking our peptide treatment formula and then adding this like beautiful kiss and colour of tint is a really good way to start. think it's a good way for the customer to start getting acclimated to you know what, maybe we're going to do with colour.”