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Dua Lipa is the New Brand Ambassador for Pepe Jeans and We Can’t Keep Calm!

Looks like one jeans is all it takes.

Right from Woodstock to now, music and fashion have been inextricably linked. Every generation clearly has their trendsetting musicians, and the millennials are no different. This seems to be the year of music and style icon Dua Lipa. The two-time Grammy award winner has been announced as the new face of iconic denim brand Pepe Jeans London.


Dua Lipa and Pepe Jeans have more in common than you know. The artist and the brand were both born in London and have become symbols of the distinctive & iconic British style. Following in the footsteps of fashion icons and Hollywood stars, Dua Lipa begins her new role by starring in the Spring/Summer 2019 campaign for Pepe Jeans, photographed by David Sims (famous for some iconic shoots with celebs like David Bowie, Nirvana, Bjork, and Courtney Love). Fresh-faced and effortlessly poised, Lipa is photographed in black and white wearing a range of classic denim pieces.


Quite similar to her song Hotter than Hell, Dua Lipa’s style is also ultra hot! The 23-year-old singer knows how to make a style statement; from red carpets, to on–stage performances, and off-duty looks. Dua Lipa’s style inspiration seems to be drawn from the 90s pop icons. A self-confessed 90s’ fan, the singer and songwriter has grown up wearing Pepe Jeans.


So, expect a new fashion icon with a fresh-faced Dua in the hottest denim outfits and a splash of monochrome — we’re excited already!