With diversity being one of the most important discussions taking place in today's world, ASOS is giving everyone a lesson in how to champion it properly.
As Twitter user Anna pointed out over the weekend, ASOS uses a diverse range of models and unedited pictures to reflect how beauty can come in all kinds of forms. Posting a series of photos from the ASOS website, Anna wrote: "thank you for keeping it real @ASOS".
The images she selected showed back rolls, scars, moles, stretch marks. The models used were of different ethnicities, with different body shapes. It's refreshing to see a series of pictures truly reflecting the diversity of womankind - especially when it's with the intention of selling clothes, because it's realistic.
When just one type of body is visible on catwalks or in advertising campaigns, it's hard for women who can't identify to feel like they fit in, or that they're 'okay' just as they are. But let's face it: if we all looked exactly the same, the world would be a pretty boring place.
It's not the first time ASOS has received praise online for its choice of models and pictures. Last month, Twitter user Madeleine posted photographs of an ASOS bandeau bikini which did not edit out the model's stomach rolls. It might seem a simple act, but by including pictures of the model's so-called imperfections in the selection, it's a reminder for women who buy it that they don't necessarily need to look like Kendall Jenner when they wear it.
"Thank u ASOS for these angles", wrote Madeleine on the post. In response, she received over 60,000 likes, and was retweeted more than 17,000 times, indicating how much it resounded with others.
Thank u ASOS for these angles pic.twitter.com/h3B23lzxOB— MADELEINE (@Frenchd0gblues) April 1, 2019
There's a clear lesson to be learned here: the people who are buying clothes want to see what they look like on real bodies. Listen and learn, high street.