The world of Valaya may be divided into 3 distinct segments – his core, fashion, then, there is fine art photography, his passion or hobby and then, luxury home interiors. But, as he puts it, “The common thread that runs through all three is the creator, me, so even if they may interlink they continue to breathe their own soul.”

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For couturier JJ Valaya nothing says a ‘welcome back’ better than a successful runway show.

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The designer emerged from his three-year-long sabbatical to present, Tabriz, inspired by the 16th- 19th century Persia. “I think it was refreshingly different from what people have been seeing and that came across really well. Tabriz had all the elements of what we are known for – the embroidery, the colours and the underlying layer of royalty, just done in a sharper, crisper way. It got appreciated exactly the way I had hoped it would,” he says.

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Tabriz may have materialized after nearly a year of research with every single garment personally sketched by Valaya, but the Middle East has long been a muse for the designer.

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“Isn’t that what a Royal Nomad should always do, he wanders from one place to another? The whole silk and spice routes, this part of the world has always been closer to my heart. If someone asks me to do a collection inspired by America I would never be able to relate to it,” he says.

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New beginnings, old-world charm

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The House of Valaya may be continuing to do what they do best – create luxurious bridal wear but now, they will be taking it up a notch with an upcoming showroom early next year. “For me, couture is not about creating pretty pieces. It is about – Can I create a masterpiece? I want to create almost like a gallery sort of environment where people can take in the sheer beauty and then, invest in it, much like art.”

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\"While

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With close to three decades in the fashion industry, the designer wants to give his audience a taste of old-world couture and understanding luxury in the truest sense of the word. “Now, everyone takes a piece of fabric, embroiders it, hangs it and suddenly, the word designer and couture have become commonplace. That’s not right. There’s a spirit to couture…it is not just about clothes and embroidery. So, when our space opens, you will understand what I mean,” he says.

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While most of the Indian brides prefer traditional couture for their wedding day, there are also some who are not averse to adding a western spin. But the Royal Nomad of the House of Valaya has some sound advice for them. He says,“ Even if some of our clients ask us to do gowns or such, I always advise them to get somebody else for the slightly western fusion silhouettes. This does not mean that we are not evolving with times. Even though Tabriz had the lehengas, saris and sherwanis, there was distinct modernity and crispness to the garments too.”

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Design psychology

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A stark change in Valaya’s latest show was the inclusion of more menswear. The couture menswear market largely remains untapped. This has not gone unnoticed by Valaya who reveals that for the last 27 years that House of Valaya has been around, nearly 30-35% of their revenue comes from menswear. So, the new direction taken by the fashion house is to cater to the increasingly style-conscious men.

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\"The

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“I have always said that though it is true that we are designers but we are also psychologists. We actually sit down and understand what will make a person feel good on their special day, and then we adapt the person into our aesthetic to create a unique look for them,” he says. Apart from the designs, the jewellery featured in the show in collaboration with Archana Aggarwal added to the appeal of the regal ensembles. Now, the couturier is all set to join forces with Aggarwal to launch JJ Valaya line of jewellery just in time for his store launch.

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A post shared by Archana Aggarwal Jewellery (@archanaaggarwalofficial) on

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The world of Valaya may be divided into 3 distinct segments – his core, fashion, then, there is fine art photography, his passion or hobby and then, luxury home interiors. But, as he puts it, “The common thread that runs through all three is the creator, me, so even if they may interlink they continue to breathe their own soul.”

\r\n","notes":null,"notes_syn":null,"userData_node":"630","userData":{"uid":"630","field_first_name":"Arpita Kala","editor_sef":"/author/630/arpita"},"sch_body":"For couturier JJ Valaya nothing says a ‘welcome back’ better than a successful runway show. The designer emerged from his three-year-long sabbatical to present, Tabriz, inspired by the 16th- 19th century Persia. “I think it was refreshingly different from what people have been seeing and that came across really well. Tabriz had all the elements of what we are known for – the embroidery, the colours and the underlying layer of royalty, just done in a sharper, crisper way. It got appreciated exactly the way I had hoped it would,” he says. Tabriz may have materialized after nearly a year of research with every single garment personally sketched by Valaya, but the Middle East has long been a muse for the designer. “Isn’t that what a Royal Nomad should always do, he wanders from one place to another? The whole silk and spice routes, this part of the world has always been closer to my heart. If someone asks me to do a collection inspired by America I would never be able to relate to it,” he says. New beginnings, old-world charm The House of Valaya may be continuing to do what they do best – create luxurious bridal wear but now, they will be taking it up a notch with an upcoming showroom early next year. “For me, couture is not about creating pretty pieces. It is about – Can I create a masterpiece? I want to create almost like a gallery sort of environment where people can take in the sheer beauty and then, invest in it, much like art.” With close to three decades in the fashion industry, the designer wants to give his audience a taste of old-world couture and understanding luxury in the truest sense of the word. “Now, everyone takes a piece of fabric, embroiders it, hangs it and suddenly, the word designer and couture have become commonplace. That’s not right. There’s a spirit to couture…it is not just about clothes and embroidery. So, when our space opens, you will understand what I mean,” he says. While most of the Indian brides prefer traditional couture for their wedding day, there are also some who are not averse to adding a western spin. But the Royal Nomad of the House of Valaya has some sound advice for them. He says,“ Even if some of our clients ask us to do gowns or such, I always advise them to get somebody else for the slightly western fusion silhouettes. This does not mean that we are not evolving with times. Even though Tabriz had the lehengas, saris and sherwanis, there was distinct modernity and crispness to the garments too.” Design psychology A stark change in Valaya’s latest show was the inclusion of more menswear. The couture menswear market largely remains untapped. This has not gone unnoticed by Valaya who reveals that for the last 27 years that House of Valaya has been around, nearly 30-35% of their revenue comes from menswear. So, the new direction taken by the fashion house is to cater to the increasingly style-conscious men. “I have always said that though it is true that we are designers but we are also psychologists. We actually sit down and understand what will make a person feel good on their special day, and then we adapt the person into our aesthetic to create a unique look for them,” he says. Apart from the designs, the jewellery featured in the show in collaboration with Archana Aggarwal added to the appeal of the regal ensembles. Now, the couturier is all set to join forces with Aggarwal to launch JJ Valaya line of jewellery just in time for his store launch. [instagram]https://www.instagram.com/p/B2MqBf2FIVr/?utm_source=ig_embed&utm_campaign=loading[/instagram] The world of Valaya may be divided into 3 distinct segments – his core, fashion, then, there is fine art photography, his passion or hobby and then, luxury home interiors. But, as he puts it, “The common thread that runs through all three is the creator, me, so even if they may interlink they continue to breathe their own soul.” "},"isSSR":false,"ttl":1582556031963},"https://www.cosmopolitan.in/api/menu/":[{"key":"9f4a441f-5d6b-4b68-a684-c9f8168c03a2","title":"Beauty","path":"/beauty","uri":"","alias":"","external":false,"absolute":"","weight":"0","expanded":false,"enabled":true,"uuid":"","options":[],"meta_title":"Beauty","meta_description":"","meta_keyword":""},{"key":"527eea31-5a53-4f8a-849e-ef18dbbdec00","title":"Celebrity","path":"/celebrity","uri":"","alias":"","external":false,"absolute":"","weight":"0","expanded":false,"enabled":true,"uuid":"","options":[],"meta_title":"Celebrity","meta_description":"","meta_keyword":""},{"key":"5d1004a4-3fc4-45f3-904b-9208acc30f1a","title":"Fashion","path":"/fashion","uri":"","alias":"","external":false,"absolute":"","weight":"0","expanded":false,"enabled":true,"uuid":"","options":[],"meta_title":"Fashion","meta_description":"","meta_keyword":""},{"key":"91db078b-4663-4795-80fd-42eccce02561","title":"Life","path":"/life","uri":"","alias":"","external":false,"absolute":"","weight":"0","expanded":false,"enabled":true,"uuid":"","options":[],"meta_title":"Life","meta_description":"","meta_keyword":""},{"key":"5aaab124-5d5f-4d0f-ac04-d4b74bdd4f14","title":"Relationships","path":"/relationships","uri":"","alias":"","external":false,"absolute":"","weight":"0","expanded":false,"enabled":true,"uuid":"","options":[],"meta_title":"Relationships","meta_description":"","meta_keyword":""}],"https://www.cosmopolitan.in/api/category/fashion":{"status":200,"response":[{"nid":"19673","title":"10 Times Hervé Pierre Styled Melania Trump to Create Sartorial Perfection","field_dek":"Style confidante to the FLOTUS, here are all the times the French-American designer aided her style evolution. \r\n","modified":"2020-02-24 14:18:50","status":"1","field_full_dek":"","type":"gallery","field_meta_title":null,"field_meta_description":"Melania trump, herve pierre, Hervé Pierre, melania trump stylist, melania india, melania AAP, trump india, trump modi, trump, donald trump, taj mahal, FLOTUS fashion, ivanka trump, president fashion, first lady fashion, first lady wardrobe, first lady stylist, famous stylist, jackie o wardrobe, donald trump stylist, melania designer, melania faux pas","field_meta_keyword":"Melania trump, herve pierre, Hervé Pierre, melania trump stylist, melania india, melania AAP, trump india, trump modi, trump, donald trump, taj mahal, FLOTUS fashion, ivanka trump, president fashion, first lady fashion, first lady wardrobe, first lady stylist, famous stylist, jackie o wardrobe, donald trump stylist, melania designer, melania faux pas","image":"https://akm-img-a-in.tosshub.com/sites/cosmo/sites/default/files/2020-02/lead_0.jpg?3MXZVC5_A7EAtyhKzQnhCbRoBxVtY0H1","field_editory_by":null,"path":"/fashion/features/g19673/10-times-herve-pierre-styled-melania-trump-create-sartorial-perfection","created":"24 February 2020 ","time_created":"2020-02-24T19:00:00+05:30","field_section":"Fashion","field_section_url":"/fashion","field_content_type":"Features","notes":null,"notes_syn":null,"userData_node":null,"userData":null,"field_first_name":null,"authorpath":null,"userPicUrl":null},{"nid":"19597","title":"Anoushka Shankar Shows You 4 Ways to Work the White Shirt","field_dek":"Sitarist and composer talks music, feminism and more...while slaying in a crisp white shirt! \r\n","modified":"2020-02-22 07:00:01","status":"1","field_full_dek":"Being a feminist just means equality. If somebody feels that men and women are equal, then they’re a feminist. I don’t know what the hoo-ha is all about! \r\n\r\n“Everyone is, in some way or another, searching for their own Land of Gold; a journey to a place of security, which they call home,” says Anoushka Shankar. She’s referring to her recently launched album, Land of Gold, a non-classical album that’s inspired by the refugee crisis. \r\n\r\n \r\n\r\n“The crisis coincided with the birth of my second child, Mohan,” Anoushka tells us. \r\n\r\n \r\n\r\n1. Shirt + Bralette \r\n\r\n \r\n\r\n\r\n\r\n \r\n\r\nThe easiest route to go from classic to sexy—pair a bralette with a white shirt. It adds edge, plus makes the otherwise daring bralette much easier to work. \r\n\r\n \r\n\r\nPleated bralette, Jeremy Scott at farfetch.com, Rs 25,780\r\n\r\n \r\n\r\n\r\n\r\nLeather bralette, Mango Rs 2,290\r\n\r\n \r\n\r\n\r\n\r\nAppliqué stretch-denim bustier top, Valentino at net-a-porter.com, Rs 86,764\r\n\r\n\r\n\r\n \r\n\r\n“I was troubled by the intense contrast between my ability to provide for my baby and others who wanted to provide the same security for their children but were unable to. My album is, I suppose, my response to the horrible things happening in the world.” Anoushka believes that music reaches people in a whole different way. “And I’ve got some amazing guest artists to help me achieve that... Like, MIA has sung a song and Vanessa Redgrave has read a poem.” Though she pooh-poohs the idea that all art forms at all times need to be political or humanitarian. \r\n\r\n“I think there is a place for pure entertainment as well. But when it feels right, and you’re in a place where you feel you can reach the people, then you should.” Anoushka’s last album, Home, that released just months before Land of Gold, was her solo classical album. Making a classical record after a hiatus of 10 years was something she really looked forward to. “Home, for me, was about rediscovering something that I felt I’ve been journeying away from. I was trying to find my own identity in a creative space, and getting to know who I am. Today, I have a new confidence and expression in my music, and I was able to bring that into my classical playing.” \r\n\r\n2. Shirt dress + Corset\r\n \r\n\r\n\r\n\r\nMandarin Collar Shirt, White Champa at Second Floor Studio, Rs 5,350; corset, Rs 4,750 and power pendant necklace, Rs 1,250, both vajor.com; ring, H&M, Rs 1,200\r\n \r\n\r\nSatin Poplin Wrap Bustier, TIBI at n-duo-concept.com, Rs 7,850\r\n\r\n \r\n\r\n\r\n\r\n \r\n\r\nPrinted top, Zara, Rs 1,990\r\n\r\n \r\n\r\n\r\n\r\n \r\n\r\nSienna Jacquard Corset, Marissa Webb at intermixonline.com, Rs 26,682\r\n\r\n\r\n\r\n \r\n\r\nFor her, it was really organic to play classical music, “but from a different perspective than I did 10 years ago, with all the growth that I’ve had at this point. It was an interesting process of rediscovery, and it led me to find my roots again.” And it was during this journey that Anoushka had a tête-à-tête with her younger self...which led her to support One Billion Rising, a global campaign to end violence against women. Anoushka spoke about how she was sexually abused as a child by a man implicitly trusted by her parents and had silently suffered “groping, touching, and verbal abuse” while growing up. Talking about what prompted her to open up, she says, “Well it was that time period...in the immediate aftermath of that horrible gang rape (Nirbhaya) and I was deeply affected by that as many people were. And there was something about that story that made me feel like I was part of collusion by keeping silent. I felt responsible, and in turn compelled to lift a veil of secrecy and shame, and declare that it happens everywhere.” \r\n\r\nIs Anoushka Shankar a feminist? “Unequivocally, unabashedly. I have been one all my life,” she declares. “To me, feminism just means equality. If somebody feels that men and women are equal, then they are a feminist. I don’t know what the hoo-ha is all about!”  She feels that the term has been grossly misconstrued, but “the feminist movement, from the very beginning, has been about trying to get women to vote, trying to get women the right to speech, trying to get women to wear what they want to wear...”\r\n\r\n3. Shirtdress + Gladiator heels \r\n\r\nPro tip: Raid your boyfriend’s closet for this look. Pick out an oversized white shirt, then throw on a pair of thigh-high gladiator heels—cool meets sassy! \r\n\r\n \r\n\r\n\r\n\r\nDior Shades earrings, Dior, price on request; shirt, Zara, Rs 4,999; off-shoulder shirt, Hemant & Nandita, Rs 19,800; Roman Gladiators with Scallops, Rs 14,500, and Crocodile-Finish Leather Egg Bag with Swarovski Crystals, Rs 49,500, both Shivan & Narresh\r\n\r\nLace-Up Gladiator sandals, Alexandre Birman, Rs 1,12,299\r\n\r\n\r\n\r\nAmazoula, Christian Louboutin, Rs 99,933 approx\r\n\r\n\r\n\r\nMalini 65, Jimmy Choo, Rs 76,499 approx\r\n\r\n\r\n\r\n \r\n\r\nAnd she strongly urges all women to support the movement. “I just think everyone should be a feminist. If you believe that we’re equal, then you’re a feminist, whether you want to call yourself one or not.”  The seeds of such strong, unapologetic opinions were sowed in Anoushka’s mind when she was a teenager. \r\n\r\n“I ran a feminism club in high school called The Third Wave. A bunch of us friends along with our English teacher (who helped us run it), would do things like poetry reading, small concerts, raise money for a local domestic violence shelter. And working with women at this shelter was an eye-opening experience.” Anoushka feels that the current state of feminism is pretty good. “In the last three years, ever since that horrible gang rape, I feel like there’s been a shift in consciousness. People have really taken that anger and sense of injustice, and have moved with it.”  \r\n\r\nSpeaking about gender bias in the music industry, Anoushka in uncertain. “It’s hard to judge my own experience because I came into a field where my father was at the top, so I didn’t go through the same barriers of sexism that I may have been subjected to otherwise.” She ponders for a minute and adds, “Um, but if you look at the industry, I think there is room for improvement...how many women hold top positions in record label companies or in marketing? It’s not as many as men, is it?” She goes on to talk about feminist icons, and Anoushka tells us how young stars like Emma Watson are creating a great focus on women’s issues. \r\n\r\n“I think that’s absolutely wonderful. I don’t think that would have even happened 10 years ago!” And along with her, women across the board are doing tremendous work for the feminist cause. “I think Thandie Newton, Eve Ensler, Vanessa Redgrave— they’re all fabulous. I feel like we’re part of a new cycle; at another point for a very big change...”  \r\n\r\n4. Shirt + Long vest \r\n \r\n\r\n\r\n\r\nPair a long vest in a solid colour or graphic print with the white shirt to get summer layering on-point! \r\n \r\n\r\nFloral jacket, Hemant & Nandita, Rs 21,800; shirt with tie detail, Rs 4,999 and turtle-neck dress, Rs 2,299, both H&M; textured pumps, New Look at koovs.com, Rs 2,050\r\n\r\n \r\n\r\nPhotographs: Anushka Menon; Styling: Samar Rajput\r\n","type":"story","field_meta_title":null,"field_meta_description":"Cosmopolitan, cosmopolitan magazine, cosmo, cosmopolitan india, white shirt, how to style white shirt, shirt styling, Anoushka Shankar fashion, fashion, style statement ","field_meta_keyword":"Cosmopolitan, cosmopolitan magazine, cosmo, cosmopolitan india, white shirt, how to style white shirt, shirt styling, Anoushka Shankar fashion, fashion, style statement ","image":"https://akm-img-a-in.tosshub.com/sites/cosmo/sites/default/files/2020-02/c56c8a76ce6c15e96797651542749b59.jpg?i3zwoy8RQIsRHewrJlPVxDw_8Us7ghjp","field_editory_by":null,"path":"/fashion/advertorial/a19597/anoushka-shankar-shows-you-4-ways-work-white-shirt","created":"22 February 2020 ","time_created":"2020-02-22T12:30:00+05:30","field_section":"Fashion","field_section_url":"/fashion","field_content_type":"Advertorial","notes":null,"notes_syn":null,"userData_node":null,"userData":null,"field_first_name":null,"authorpath":null,"userPicUrl":null},{"nid":"19640","title":"8 Simple Steps to Style a Leopard Print Outfit","field_dek":"Cosmo breaks down the best way to work this tricky trend with streetstyle icon Elina Halimi’s fabulous look.\r\n","modified":"2020-02-20 06:50:54","status":"1","field_full_dek":"\r\n\r\nThe Top: Keep it neutral and simple—like Elina’s fitted, long-sleeved boatneck.\r\n\r\nThe Coat: That’s where your leopard-print comes in, in full swing—when you’ve kept the rest basic, the coat is never OTT. \r\n\r\nThe Bag: If you’re looking to inject a spot of colour into your outfit, the bag and shoes are a good way to do it—this studded, cherry-red sling-bag is like Goldilocks’ porridge—just right. \r\n\r\nThe Sunnies: Simple, sexy, dark sunnies with sharp,cat-eye edges give the look a smidge of extra ‘God-dayum’.\r\n\r\nThe Jewellery: An acrylic link necklace is a fun, easy accessory that adds to the look without diverting attention from your statement coat.\r\n\r\nThe Watch : This clunky, metal strap number is a perfect complement to the yellow-gold undertones of the coat.\r\n\r\nThe Pants: Like the top, you’re best off staying basic—these high-waisted leather jeggings are a great example.\r\n\r\nThe Shoes: With you going black pretty much all the way, you can sneak-er in a little more colour with trainers like these. \r\n","type":"story","field_meta_title":null,"field_meta_description":"How to Wear Leopard print, leopard print, leopard trend, leopard, leopard trends, how to style leopard print, leopard, cosmo, cosmo india, cosmopolitan india, cosmopolitan magazine, leopard print, leopard","field_meta_keyword":"How to Wear Leopard print, leopard print, leopard trend, leopard, leopard trends, how to style leopard print, leopard, cosmo, cosmo india, cosmopolitan india, cosmopolitan magazine, leopard print, leopard","image":"https://akm-img-a-in.tosshub.com/sites/cosmo/sites/default/files/2020-02/Untitled%20design%20%289%29.png?iXAubUOsdq67_qfjAi9sHjSqNMk8uSqC","field_editory_by":null,"path":"/fashion/features/a19640/8-simple-steps-style-leopard-print-outfit","created":"19 February 2020 ","time_created":"2020-02-19T19:30:00+05:30","field_section":"Fashion","field_section_url":"/fashion","field_content_type":"Features","notes":null,"notes_syn":null,"userData_node":null,"userData":null,"field_first_name":null,"authorpath":null,"userPicUrl":null},{"nid":"19671","title":"12 of the *Biggest* Spring Fashion Trends As Seen On Bollywood Celebrities ","field_dek":"Puff sleeves! Ruffles! Pleats! Oh... and lots of fringe.\r\n","modified":"2020-02-19 12:55:03","status":"1","field_full_dek":"","type":"gallery","field_meta_title":null,"field_meta_description":"bollywood fashion, indian wear fashion ,ethnic fashion , designer indian wear, indian designers, indian wear clothing, bridestoday, bridestodayin, bridestoday.in, bridal couture, wedding couture, wedding fashion, bollywood fashion, spring fashion trends, spring 2020 fashion trends, ss20 fashion trends, bollywood fashion ,bollywood style, malaika arora khan, kareena kapoor khan, sonam k ahuja, rakulpreet singh, ananya pandey, sara ali khan, deepika padukone, anushka sharma, priyanka chopra jonas, karisma kapoor, katrina kaif, alia bhatt ,diana pent, simrit tiwana ","field_meta_keyword":"bollywood fashion, indian wear fashion ,ethnic fashion , designer indian wear, indian designers, indian wear clothing, bridestoday, bridestodayin, bridestoday.in, bridal couture, wedding couture, wedding fashion, bollywood fashion, spring fashion trends, spring 2020 fashion trends, ss20 fashion trends, bollywood fashion ,bollywood style, malaika arora khan, kareena kapoor khan, sonam k ahuja, rakulpreet singh, ananya pandey, sara ali khan, deepika padukone, anushka sharma, priyanka chopra jonas, karisma kapoor, katrina kaif, alia bhatt ,diana pent, simrit tiwana ","image":"https://akm-img-a-in.tosshub.com/sites/cosmo/sites/default/files/2020-02/Screen%20Shot%202020-02-19%20at%203.37.16%20pm_0.png?cBaSzy13s2q73qDMPLfBqV1Bsg9ChARF","field_editory_by":"By00:00:00","path":"/fashion/features/g19671/12-biggest-spring-fashion-trends-seen-bollywood-celebrities","created":"19 February 2020 ","time_created":"2020-02-19T18:00:00+05:30","field_section":"Fashion","field_section_url":"/fashion","field_content_type":"Features","notes":null,"notes_syn":null,"userData_node":"467","userData":{"userPicUrl":"https://akm-img-a-in.tosshub.com/sites/cosmo/sites/default/files/user/images/photo_200_1495215595.jpg","uid":"467","field_first_name":"Simrit Tiwana","editor_sef":"/author/467/stiwan"},"field_first_name":null,"authorpath":null,"userPicUrl":null},{"nid":"19636","title":"1930s Fashion: a Journey in Photographs Through the Thirties ","field_dek":"We travel through the decade that gave us the bias cut and Katherine Hepburn, one vintage photograph at a time. \r\n","modified":"2020-02-19 10:31:24","status":"1","field_full_dek":"","type":"gallery","field_meta_title":null,"field_meta_description":"cosmo, cosmpolitan, cosmopolitan india, cosmopolitan.in, cosmo.in, 30s fashion, bias-cut dresses, 30s hats 30s dresses, thirties fashion, thirties fashion, thirties suits, thirties shoes, 30s trends, thirties trends, 30s fashion trends, thirties fashion trends, simrit tiwana , bias dresses, Katherine Hepburn , Ginger Rogers, Mae West, Clarke Gable, the great depression WW 2 fashion, thirties pants","field_meta_keyword":"cosmo, cosmpolitan, cosmopolitan india, cosmopolitan.in, cosmo.in, 30s fashion, bias-cut dresses, 30s hats 30s dresses, thirties fashion, thirties fashion, thirties suits, thirties shoes, 30s trends, thirties trends, 30s fashion trends, thirties fashion trends, simrit tiwana , bias dresses, Katherine Hepburn , Ginger Rogers, Mae West, Clarke Gable, the great depression WW 2 fashion, thirties pants","image":"https://akm-img-a-in.tosshub.com/sites/cosmo/sites/default/files/2020-02/cinda_1.gif?G7mSinS_m4lHYdlOwiCvhhHarcX2Gjlx","field_editory_by":"By","path":"/fashion/features/g19636/1930s-fashion-journey-photographs-through-thirties","created":"18 February 2020 ","time_created":"2020-02-18T14:00:00+05:30","field_section":"Fashion","field_section_url":"/fashion","field_content_type":"Features","notes":null,"notes_syn":null,"userData_node":"467","userData":{"userPicUrl":"https://akm-img-a-in.tosshub.com/sites/cosmo/sites/default/files/user/images/photo_200_1495215595.jpg","uid":"467","field_first_name":"Simrit Tiwana","editor_sef":"/author/467/stiwan"},"field_first_name":null,"authorpath":null,"userPicUrl":null},{"nid":"19633","title":"Here Comes the Sun: Alia, Sara and Kira Inspire You to Brighten Up Your Spring Wardrobe ","field_dek":"Neons, vivid-hues and candy tones, there's no such thing as too much colour when it comes to SS20 trends.\r\n","modified":"2020-02-19 12:56:27","status":"1","field_full_dek":"","type":"gallery","field_meta_title":null,"field_meta_description":"Bollywood celebrity, Bollywood scandal, Bollywood gossip, Bollywood actor, Bollywood actress, Bollywood, Bollywood latest, Bollywood news, cosmo, cosmpolitan, cosmopolitan india, cosmopolitan.in, cosmo.in, Bollywood celebrity neon, Bollywood celebrities bright colours, Bollywood celebrities fashion, Bollywood celebrities pop cololurs, Bollywood celebrities spring colours, Kareena, Kareena Kapoor Khan, Kiara Advani, Sara Ali Khan, Ananya Pandey, Janhvi Kapoor, Alia Bhatt, Vaani Kapoor, Swara Bhaskar, Kriti Kharbanda ","field_meta_keyword":"Bollywood celebrity, Bollywood scandal, Bollywood gossip, Bollywood actor, Bollywood actress, Bollywood, Bollywood latest, Bollywood news, cosmo, cosmpolitan, cosmopolitan india, cosmopolitan.in, cosmo.in, Bollywood celebrity neon, Bollywood celebrities bright colours, Bollywood celebrities fashion, Bollywood celebrities pop cololurs, Bollywood celebrities spring colours, Kareena, Kareena Kapoor Khan, Kiara Advani, Sara Ali Khan, Ananya Pandey, Janhvi Kapoor, Alia Bhatt, Vaani Kapoor, Swara Bhaskar, Kriti Kharbanda ","image":"https://akm-img-a-in.tosshub.com/sites/cosmo/sites/default/files/2020-02/Screen%20Shot%202020-02-17%20at%201.17.14%20pm.png?HQovTcR25CM3D0nSBYIUO3aa9bd956DW","field_editory_by":"By","path":"/fashion/features/g19633/here-comes-sun-alia-sara-and-kira-inspire-you-brighten-your-spring-wardrobe","created":"18 February 2020 ","time_created":"2020-02-18T13:00:00+05:30","field_section":"Fashion","field_section_url":"/fashion","field_content_type":"Features","notes":null,"notes_syn":null,"userData_node":"467","userData":{"userPicUrl":"https://akm-img-a-in.tosshub.com/sites/cosmo/sites/default/files/user/images/photo_200_1495215595.jpg","uid":"467","field_first_name":"Simrit Tiwana","editor_sef":"/author/467/stiwan"},"field_first_name":null,"authorpath":null,"userPicUrl":null},{"nid":"19608","title":"An Ode to the Legacy of Wendell Rodricks","field_dek":"As the industry mourns the loss of one of India’s pioneer fashion designers, friends and colleagues look back at what made Wendell the remarkable person that he was.\r\n","modified":"2020-02-14 12:04:27","status":"1","field_full_dek":"Fashion designer Wendell Rodricks wore many hats with equal panache. He was an avid social and environmental activist, author, chef, philanthropist and most importantly, a wonderful human being. A Padma Shri awardee, he was known for pioneering the idea of resort wear in India and for vociferously advocating eco-friendly fashion. In his 59 short years, he leaves behind authored books celebrating Goan culture, and his dream project, Moda Goa Museum and Research Centre. His sudden demise last night at his home in Goa has left Wendell’s fans, friends, loved ones and everyone who knew his art, in a state of grief. We spoke to some of the people whose lives he had touched and the art that he inspired. Their memories of Wendell paint a vibrant portrait of a talented designer, colleague, and friend like whom there was truly no other.\r\n\r\n\r\n\r\nWendell as a designer.\r\n\r\n\r\n\r\nDesigner Malini Ramini reminisces, “His talent, his clothes, my God! You know, he was the first resort wear designer in India. He kind of paved the way for all of us. He started his label in 1985, way before anybody else. He cut everything and did everything by himself. I mean, I can’t do that. He was multi-talented and just packed it all in. God gave him all these gifts. He was the best ambassador you could have for Goa.”\r\n\r\n\r\n“My happiest memory of Wendell is from LMIFW S/S 2020, the last Fashion Week that he showed at,” shares FDCI head Sunil Sethi, “His excitement every time he showed a collection was as if it was his first time. In a way, he was such a good mentor to Schulen (Fernandes). He always gave credit where it was due. A few weeks ago he texted saying - ‘Jerrome (his partner) is the captain and Schulen is my star’ because one is working on Moda Goa Museum and the other is working on his upcoming show.”\r\n\r\n\r\n\r\n“I remember he made these organic, flowing seashell-like clothing and I used to associate that with him,” adds designer Rina Dhaka.  “What I think was very remarkable about his journey as a designer was that he was able to pass on the reigns of the brand to grow, it is very difficult for anyone to give away their baby.”\r\n\r\n\r\n\r\n\r\n \r\n\r\n\r\n \r\n\r\n \r\n\r\n\r\n\r\n \r\n\r\n\r\n\r\n\r\nView this post on Instagram\r\n\r\n\r\n \r\n\r\n\r\n\r\n \r\n\r\n \r\n\r\n \r\n\r\n\r\n\r\n \r\n\r\n \r\n\r\n\r\n\r\n \r\n\r\n \r\n\r\n \r\n\r\n\r\n\r\nMy dearest Wendell, I can’t believe you are no longer with us. Indian fashion has just lost a pioneer, a visionary and a legend. You were the force that introduced me to the world of fashion over 10 years ago... believing in me more than I did in myself. I will never forget those times. Will miss you dearly. RIP in paradise🙏💔\r\n\r\nA post shared by Diana Penty (@dianapenty) on Feb 12, 2020 at 9:46am PST\r\n\r\n\r\n\r\n\r\n\r\n\r\n \r\n\r\n\r\n \r\n\r\n \r\n\r\n\r\n\r\n \r\n\r\n\r\n\r\n\r\nView this post on Instagram\r\n\r\n\r\n \r\n\r\n\r\n\r\n \r\n\r\n \r\n\r\n \r\n\r\n\r\n\r\n \r\n\r\n \r\n\r\n\r\n\r\n \r\n\r\n \r\n\r\n \r\n\r\n\r\n\r\nI owe everything I am today to you. You discovered me at the age of 16 in my uniform and you never let go of my hand after that. You will forever be fondly remembered my friend and mentor. We have beautiful memories together and they will live on. I still cannot believe that you are gone but I pray that your soul rests in peace. I love you #rip @wendellrodricks\r\n\r\nA post shared by Waluscha De Sousa (@waluschaa) on Feb 12, 2020 at 6:43am PST\r\n\r\n\r\n\r\nFellow couturier Monisha Jaising calls the designer the \"Master of Draping and Minimalism\". She says, “I remember Wendell as a warm, happy and very pleasant personality. I have had the pleasure and opportunity to showcase many collections with him on the same runway in the 90s. He was always true to design and always appreciative of others crafts and talent. Wendell's photoshoot with my friends Malaika Arora and Farrookh Chotia will always be a beautiful memory of Indian fashion and me. He always greeted me with a hug. Truly, a legend gone too soon...\"\r\n\r\n \r\n\r\nWendell as a friend.\r\n\r\nTransgender model Mona Varonica Campbell looks back. “I remember Wendell Rodricks as a brave, courageous and incredibly kind man. I have always admired Wendell since my time as a student at NIFT. My first memory of him is when I went to Goa on my 19th birthday. I made my parents buy me a dress from his store as a birthday present. The dress cost Rs.13000, and at the time it was the most expensive item of clothing I owned. But to me, it meant something to be able to wear it. I finally got to meet Wendell many years later in 2017, when I was auditioning as a plus-sized model for Lakme Fashion Week. He selected me to open and close his show. On finding out that I was transgender, he took my number from Lakme and sent me a message saying,“ You are absolutely beautiful and incredible just as you are, keep shining.” The day after the show, he had breakfast with me and my family. He spoke to my parents about always supporting me. He told them that although his (Wendell’s) father always accepted him for who he was, his mother did not speak to him for 6 years after he came out. ‘It took years for my mother to accept me,’ he said, ‘Always support her (Mona’s ) dreams. Always stand by her and help her to shine’.He always hosted a birthday party for me at his home in Goa, that was the kind of man he was.”\r\n\r\n\r\n\r\nWendell and Mona at the designer's Goa home.\r\n\r\n“Whenever I saw Wendell he was always in a happy, almost celebratory mood,” says Malini Ramani, “Happy, smiling and multi-talented, that was Wendell in a nutshell. I remember how I became close to him, and how I am extremely grateful to him. He was once writing reviews for Fashion Week (Lakme) and he wrote such a beautiful one about my collection. I was so excited and grateful. He was just such a writer, you know! He was always helping you, pushing you and inspiring you. I really miss him a lot because we did so many things together. He definitely made a mark on this world. People always say that life is so unpredictable and you should make the most of every moment...and he did exactly that.”\r\n\r\n\r\n\r\nWendell with designer Malini Ramani\r\n\r\nDesigner Rina Dhaka also has a heartwarming tale about the Wendell. She says, “I remember we both were participating in this huge fashion week at the Grand Hotel and I was the first show on Day 1. Something happened and my hair-makeup team didn’t show up. I was going through hell because my guests were on the way and my models wouldn’t have been ready. I was having a huge panic attack in the lobby of the hotel. I remember Wendell sat with me through the whole episode and was calming me down. I really appreciated the gesture. In fact, that collection ended up winning me the best designer award in Miami Fashion Week.”\r\n\r\n\r\n\r\n\r\n \r\n\r\n\r\n \r\n\r\n \r\n\r\n\r\n\r\n \r\n\r\n\r\n\r\n\r\nView this post on Instagram\r\n\r\n\r\n \r\n\r\n\r\n\r\n \r\n\r\n \r\n\r\n \r\n\r\n\r\n\r\n \r\n\r\n \r\n\r\n\r\n\r\n \r\n\r\n \r\n\r\n \r\n\r\n\r\n\r\nThis is such sad sad news, a beautiful human and such a talented designer, the fashion industry and the world has lost today. It was such joy whenever I met him. His smile always made me smile...you will be missed Wendell. #ripwendellrodricks\r\n\r\nA post shared by Arjun (@rampal72) on Feb 12, 2020 at 7:11am PST\r\n\r\n\r\n\r\n\r\n\r\n\r\n \r\n\r\n\r\n \r\n\r\n \r\n\r\n\r\n\r\n \r\n\r\n\r\n\r\n\r\nView this post on Instagram\r\n\r\n\r\n \r\n\r\n\r\n\r\n \r\n\r\n \r\n\r\n \r\n\r\n\r\n\r\n \r\n\r\n \r\n\r\n\r\n\r\n \r\n\r\n \r\n\r\n \r\n\r\n\r\n\r\nYou were pure gold, and that’s your legacy... Wendell ♥️ make heaven your runway 🖤 RIP\r\n\r\nA post shared by Esha Gupta🌎 (@egupta) on Feb 12, 2020 at 8:10am PST\r\n\r\n\r\n\r\nWendell the inspiration.\r\n\r\nMany have spoken about Wendell’s encouraging ways and little thoughtful actions. Be it his social media posts praising his house help for creating an organic bouquet to bursting into a musical melody to lift someone’s spirits, there are many instances of his thoughtful gestures. \r\n\r\n[twitter]https://twitter.com/NehaDhupia/status/1227624477430673419?ref_src=twsrc%5Etfw[/twitter]\r\n\r\nMona Varonica says, “When I got rejected at auditions last year he told me - You are bigger than this. I would always send him a photograph when I got dressed for an event and he would send me style advice like a caring father. I personally found it very hard to make friends in the LGBTQ+ and fashion community in India, but Wendell was friends with everyone, he was loved by everyone across the industry.”\r\n\r\n \r\n\r\nWendell’s legacy lives on in The Moda Goa Museum.\r\n\r\n \r\n\r\n“My memories of Wendell are most vivid from the last 7-8 months where I witnessed the passion with which he was pursuing his dream project, the Moda Goa Museum,” shares Sunil Sethi. “Wendell had a bigger plan in mind not only for the love of Goa but also his love for his country, its textiles, and fashion. Almost three years of his life have been devoted only to the museum. Fortunately for me, we had been working closely for this even though we are a minuscule part of his dream project. They were going to open the museum on March 28, 2020, so this news is so untimely in that manner because all that he was striving for in all these years was finally reaching culmination. At the same time, I think he had already laid the foundation for it all, and his name will be etched in everyone’s memories for a lifetime. I don’t think many people in their lifetime are able to achieve this and he has done it.”\r\n\r\nWendell Rodricks may have gone too soon but it was a life well-lived and spent giving the most joy to others. His artistic legacy lives on...\r\n\r\nBy: Simrit Tiwana and Arpita Kala\r\n","type":"story","field_meta_title":null,"field_meta_description":"cosmo, cosmopolitan india, cosmo.in, cosmo in, cosmopolitan, tribute to Wendell Rodricks, Wendell Rodricks passes away, WEndell Rodricks dead, Wendell Rodricks death, Wendell Rodricks remembered, Wendeill Rodricks life, Wendell Rodricks memory, Rina Dhaka, Malini Ramani, Monisha Jaisingh, Sunil Sethi, Mona Varonica Campbell, Simrit Tiwana ","field_meta_keyword":"cosmo, cosmopolitan india, cosmo.in, cosmo in, cosmopolitan, tribute to Wendell Rodricks, Wendell Rodricks passes away, WEndell Rodricks dead, Wendell Rodricks death, Wendell Rodricks remembered, Wendeill Rodricks life, Wendell Rodricks memory, Rina Dhaka, Malini Ramani, Monisha Jaisingh, Sunil Sethi, Mona Varonica Campbell, Simrit Tiwana ","image":"https://akm-img-a-in.tosshub.com/sites/cosmo/sites/default/files/2020-02/Screenshot%202020-02-13%20at%205.55.32%20PM.png?nsrHqybiWePX79YKQc_N9nveBgFVouFE","field_editory_by":null,"path":"/fashion/features/a19608/ode-legacy-wendell-rodricks","created":"13 February 2020 ","time_created":"2020-02-13T19:00:00+05:30","field_section":"Fashion","field_section_url":"/fashion","field_content_type":"Features","notes":null,"notes_syn":null,"userData_node":null,"userData":null,"field_first_name":null,"authorpath":null,"userPicUrl":null},{"nid":"19601","title":"8 Cowboy Boots to Add to Your Wardrobe RN","field_dek":"Will the real Western lovers please stand up?! Or, just get these boots. \r\n","modified":"2020-02-13 11:40:46","status":"1","field_full_dek":"","type":"gallery","field_meta_title":null,"field_meta_description":"cosmo, cosmopolitan india, cowboys boots, winter fashion, shoes, zara, mango, massimo dutti, guess, vanilla moon, dune london, topshop","field_meta_keyword":"cosmo, cosmopolitan india, cowboys boots, winter fashion, shoes, zara, mango, massimo dutti, guess, vanilla moon, dune london, topshop","image":"https://akm-img-a-in.tosshub.com/sites/cosmo/sites/default/files/2020-02/cowboy.jpg?94byfE98g0Sn6ellVfTSJS5.K3Ct1O6N","field_editory_by":null,"path":"/fashion/features/g19601/8-cowboy-boots-add-your-wardrobe-rn","created":"13 February 2020 ","time_created":"2020-02-13T17:00:00+05:30","field_section":"Fashion","field_section_url":"/fashion","field_content_type":"Features","notes":null,"notes_syn":null,"userData_node":null,"userData":null,"field_first_name":null,"authorpath":null,"userPicUrl":null},{"nid":"19585","title":"12 Best Animal Print Boots to Add to Your Wardrobe RN ","field_dek":"This style is perfect for when basic just won’t cut it. \r\n","modified":"2020-02-12 12:28:40","status":"1","field_full_dek":"","type":"gallery","field_meta_title":null,"field_meta_description":"cosmo, cosmopolitan, cosmo india, cosmopolitan.in, fashion 2020, winter fashion, boots, trendy boots, animal print boots, kiels, guess, nine west, charles and keith, lavie, call it spring, scotch and soda, dorothy perkins, steve madden, shoes for winter, shoes for all seasons","field_meta_keyword":"cosmo, cosmopolitan, cosmo india, cosmopolitan.in, fashion 2020, winter fashion, boots, trendy boots, animal print boots, kiels, guess, nine west, charles and keith, lavie, call it spring, scotch and soda, dorothy perkins, steve madden, shoes for winter, shoes for all seasons","image":"https://akm-img-a-in.tosshub.com/sites/cosmo/sites/default/files/2020-02/boots_1.jpg?bDqnUNvmm4D453JwTBgFAuz2hGbthFZM","field_editory_by":null,"path":"/fashion/features/g19585/12-best-animal-print-boots-add-your-wardrobe-rn","created":"12 February 2020 ","time_created":"2020-02-12T17:00:00+05:30","field_section":"Fashion","field_section_url":"/fashion","field_content_type":"Features","notes":null,"notes_syn":null,"userData_node":null,"userData":null,"field_first_name":null,"authorpath":null,"userPicUrl":null},{"nid":"19518","title":"The 6 #Trending Shades Your Wardrobe Needs Right. 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","field_dek":"2020 is kickstarting on a bright-AF note. \r\n","modified":"2020-02-12 09:29:56","status":"1","field_full_dek":"","type":"gallery","field_meta_title":null,"field_meta_description":"cosmo, cosmopolitan, cosmo india, cosmo.in, 2020, fashion, trending shades, wardrobe, how to wear orange, how to wear blue, how to wear purple, how to wear earthy colours, how to wear lavender, how to wear grey, how to wear yellow, how to wear bright shades","field_meta_keyword":"cosmo, cosmopolitan, cosmo india, cosmo.in, 2020, fashion, trending shades, wardrobe, how to wear orange, how to wear blue, how to wear purple, how to wear earthy colours, how to wear lavender, how to wear grey, how to wear yellow, how to wear bright shades","image":"https://akm-img-a-in.tosshub.com/sites/cosmo/sites/default/files/2020-02/Collagecolor.jpg?jFH_3TQ3pN0MxtDRc9cL2pw6.jYbVDFW","field_editory_by":null,"path":"/fashion/features/g19518/6-trending-shades-your-wardrobe-needs-right-minute","created":"12 February 2020 ","time_created":"2020-02-12T15:00:00+05:30","field_section":"Fashion","field_section_url":"/fashion","field_content_type":"Features","notes":null,"notes_syn":null,"userData_node":null,"userData":null,"field_first_name":null,"authorpath":null,"userPicUrl":null},{"nid":"19429","title":"Go Big or Go Home! Deepika Padukone’s Statement Earrings Game is Giving Us Life RN","field_dek":"From gorgeous sapphire encrusted chandelier earrings to fabulously-OTT gilded hoops, here’s all the ear candy inspo you need!\r\n","modified":"2020-02-12 09:38:37","status":"1","field_full_dek":"","type":"gallery","field_meta_title":null,"field_meta_description":"cosmo, cosmopolitan, cosmo india, cosmopolitan india, deepika padukone, deepee, deepveer, chhapak, malti, deepika style, deepika fashion, statement earrings, beyonce, bollywood fashion, bollywood scandal, bollywood styles, indian fashion news, indian stylists, shaleena nathani, bollywood stylists, bridal jewellery, wedding jewellery, bollywood weddings, bollywood wedding, bollywood","field_meta_keyword":"cosmo, cosmopolitan, cosmo india, cosmopolitan india, deepika padukone, deepee, deepveer, chhapak, malti, deepika style, deepika fashion, statement earrings, beyonce, bollywood fashion, bollywood scandal, bollywood styles, indian fashion news, indian stylists, shaleena nathani, bollywood stylists, bridal jewellery, wedding jewellery, bollywood weddings, bollywood wedding, bollywood","image":"https://akm-img-a-in.tosshub.com/sites/cosmo/sites/default/files/2020-01/Untitled%20design%20%281%29_1.png?.Q0KaNLsI08kvL7ygj5ZCvL4TmwaTKHQ","field_editory_by":"By","path":"/fashion/features/g19429/go-big-or-go-home-deepika-padukones-statement-earrings-game-giving-us-life","created":"12 February 2020 ","time_created":"2020-02-12T14:30:00+05:30","field_section":"Fashion","field_section_url":"/fashion","field_content_type":"Features","notes":null,"notes_syn":null,"userData_node":"630","userData":{"uid":"630","field_first_name":"Arpita Kala","editor_sef":"/author/630/arpita"},"field_first_name":null,"authorpath":null,"userPicUrl":null},{"nid":"19458","title":"8 Outfits in Opulent and Dramatic Fabrics to Dress-Up Your Wardrobe ","field_dek":"In a match woven in fabric-heaven, we bring together a mélange of plush picks—from brocades and jacquards to silks and satins—to create an ethereal play of paradox.\r\n","modified":"2020-02-12 09:37:26","status":"1","field_full_dek":"","type":"gallery","field_meta_title":null,"field_meta_description":"cosmo, cosmopolitan, cosmo india, cosmopolitan india, rich fabric, textiles, indian fabric, embroidery, brocade, silk, dress, hand-woven, trousers, body suits, culottes, fashion","field_meta_keyword":"cosmo, cosmopolitan, cosmo india, cosmopolitan india, rich fabric, textiles, indian fabric, embroidery, brocade, silk, dress, hand-woven, trousers, body suits, culottes, fashion","image":"https://akm-img-a-in.tosshub.com/sites/cosmo/sites/default/files/2020-01/big%20fashion.jpg?BYWK2BRLHc8dUBbLrr.PG3Ycq4sPo4kP","field_editory_by":null,"path":"/fashion/features/g19458/8-outfits-opulent-and-dramatic-fabrics-dress-your-wardrobe","created":"12 February 2020 ","time_created":"2020-02-12T14:00:00+05:30","field_section":"Fashion","field_section_url":"/fashion","field_content_type":"Features","notes":null,"notes_syn":null,"userData_node":null,"userData":null,"field_first_name":null,"authorpath":null,"userPicUrl":null}],"seodata":{"title":"Fashion - Fashion, Hair & Beauty, Career, Health, and Relationships :: Cosmopolitan India","description":"Cosmopolitan is the lifestylist for millions of fun fearless females who want to be the best they can in every area of their lives, with information on relationships and romance, the best in fashion and beauty, as well as what's happening in pop culture and entertainment.","keyword":"Fashion, Hair & Beauty, Career, Health, and Relationships"},"isSSR":false,"ttl":1582556032021}}
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JJ Valaya Tells Cosmo About Creating Masterpieces, When Designers Turn Psychologists And More

The master couturier is all set to unleash the power of ‘experiential couture’ with a new Valaya space and jewellery collaboration.

For couturier JJ Valaya nothing says a ‘welcome back’ better than a successful runway show.

The designer emerged from his three-year-long sabbatical to present, Tabriz, inspired by the 16th- 19th century Persia. “I think it was refreshingly different from what people have been seeing and that came across really well. Tabriz had all the elements of what we are known for – the embroidery, the colours and the underlying layer of royalty, just done in a sharper, crisper way. It got appreciated exactly the way I had hoped it would,” he says.

Tabriz may have materialized after nearly a year of research with every single garment personally sketched by Valaya, but the Middle East has long been a muse for the designer.

“Isn’t that what a Royal Nomad should always do, he wanders from one place to another? The whole silk and spice routes, this part of the world has always been closer to my heart. If someone asks me to do a collection inspired by America I would never be able to relate to it,” he says.

New beginnings, old-world charm

The House of Valaya may be continuing to do what they do best – create luxurious bridal wear but now, they will be taking it up a notch with an upcoming showroom early next year. “For me, couture is not about creating pretty pieces. It is about – Can I create a masterpiece? I want to create almost like a gallery sort of environment where people can take in the sheer beauty and then, invest in it, much like art.”

While most of Indian brides prefer traditional couture for their wedding day, there are also some who are not averse to adding a western spin

With close to three decades in the fashion industry, the designer wants to give his audience a taste of old-world couture and understanding luxury in the truest sense of the word. “Now, everyone takes a piece of fabric, embroiders it, hangs it and suddenly, the word designer and couture have become commonplace. That’s not right. There’s a spirit to couture…it is not just about clothes and embroidery. So, when our space opens, you will understand what I mean,” he says.

While most of the Indian brides prefer traditional couture for their wedding day, there are also some who are not averse to adding a western spin. But the Royal Nomad of the House of Valaya has some sound advice for them. He says,“ Even if some of our clients ask us to do gowns or such, I always advise them to get somebody else for the slightly western fusion silhouettes. This does not mean that we are not evolving with times. Even though Tabriz had the lehengas, saris and sherwanis, there was distinct modernity and crispness to the garments too.”

Design psychology

A stark change in Valaya’s latest show was the inclusion of more menswear. The couture menswear market largely remains untapped. This has not gone unnoticed by Valaya who reveals that for the last 27 years that House of Valaya has been around, nearly 30-35% of their revenue comes from menswear. So, the new direction taken by the fashion house is to cater to the increasingly style-conscious men.

The couture menswear market largely remains untapped.

“I have always said that though it is true that we are designers but we are also psychologists. We actually sit down and understand what will make a person feel good on their special day, and then we adapt the person into our aesthetic to create a unique look for them,” he says. Apart from the designs, the jewellery featured in the show in collaboration with Archana Aggarwal added to the appeal of the regal ensembles. Now, the couturier is all set to join forces with Aggarwal to launch JJ Valaya line of jewellery just in time for his store launch.

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The world of Valaya may be divided into 3 distinct segments – his core, fashion, then, there is fine art photography, his passion or hobby and then, luxury home interiors. But, as he puts it, “The common thread that runs through all three is the creator, me, so even if they may interlink they continue to breathe their own soul.”