Paris Fashion Week Day 6: Celebrity favourite design house Balenciaga, helmed by creative director Demna Gvasalia, created a fashion first by putting The Simpsons on the catwalk for their SS22 show. A fashion week crowd, who arrived at the Théâtre du Châtelet for the showing, were presented with a 10-minute special episode of The Simpsons in which Homer, Marge and the people of Springfield travel to Paris to walk the Balenciaga runway.
Known for their edgy, cool and avant-garde approach to fashion, Balenciaga made waves last month when they sent Kim Kardashian West to the Met Gala in an incognito, masked look. Now, the brand poked fun at themselves with their short presentation in the most fun way possible. Marge got stuck in the doorway in her oversized shoulder pads, Homer fainted when he saw the dress's $19,000 price tag. Their message? A suggestion that the fashion industry realises it's time to ditch the pomp in a post-Covid world.
Homer and Marge Simpson were accompanied by Kim Kardashian, Kanye West, Anna Wintour and Justin Bieber, as well as creative director Demna Gvasalia in cartoon form. Watch the full episode here:
You can preview the Brand's full SS22 collection on their Instagram handle, featured below.