#CosmoShopsLocal 10 Indian Fashion Brands to Be On the Lookout For

Last month, Cosmo India made a pledge to dedicate a special section to homegrown labels and products, curated by editor Nandini Bhalla. Whenever you decide to shop next, do consider one of these love-forever buys...

As the world battles an unprecedented crisis, the Indian fashion Industry is one of the many to take a serious hit. As orders come to an abrupt halt, many upstart labels, young designers, and even established brands, struggle to stay afloat. And because many of these labels employ Indian weavers and craftspeople, their livelihood—and skills—are under threat.

1. Hannan Jewelery

“There are some pieces of jewelry that will see you through trends and seasons, and these swirl-patterned, gold-plated hoops with dangling baroque pearls are a shining example of just that.” Hoops, Rs. 14,000

2. Little Things Studio

“This linen dress with screen-printed motifs and buttons on the sides has all the makings of a day-to-night outfit. A matching inner slip in cotton-satin adds that unexpected touch of old-school glamour.” White screen-printed dress 
(with slip), Rs. 7,900

3. Payal Khandwala

“I adore this pleated, tulip, satin skirt in a pop of blue—the sculptural flair is so memorable! Payal has also taken care to balance the volume of the silhouette with a side-slit, and a fitted waist.” Skirt, Rs. 17,179

4. Dhruv Kapoor

“Get your dose of Vitamin C with this hand-embroidered, ruffled-hem top that includes a playful placement of patchwork flowers. This strappy, linen blouse is a pretty separate that can be worn with a skirt, like here, leggings 
or shorts.” Top, Rs. 15,438

5. Kavita Bhartia

“International runways have been rife with ombré dresses for SS20, and this crinkled crepe number hits the sweet spot with its gradient grey and front-knot detail.” Dress, Rs. 16,000

6. Nikhil Thampi

“Nikhil’s pencil and shift dress have the kind of body-sculpting qualities you don’t see often. This particular shift dress has a slash running across the thigh. Plain metal clips hold it together, adding edge to a 
classic style.” Ebony Shift Dress, Rs. 20,000

7. Kanika Goyal

“The ’90s have made a major comeback, and denim-on-denim is here to stay (remember Britney Spears?). This cropped jacket, decorated with standout pearls in a beautiful pattern, is the kind of stunner you will buy now...and love for years to come!” Denim jacket, Rs. 17,000

8. A S A India

“Carry the comfort of loungewear to the streets with this organic-cotton co-ord set, made with natural dyes and hand block-printing.” Co-ord set, Rs. 10,500

9. I Love Dom

“I’m loving how creatively, young fashion labels are recycling fabrics. Take this duffle bag, for instance—made of 100% upcycled silk, organic-cotton, and linen that are reclaimed leftovers from local export houses and in-house scraps. And it has been lined with a repurposed, thick, home furnishings textile. The pastels tones are highlighted with golden charms, making this bag a must-have for so many reasons.” Sumi Duffle Bag, Rs. 5,150

10. MéRo Studio

“The ’60s came calling with this jacquard suit that takes inspiration from ornate wallpapers of the decade. Such beauty, you’ll agree!” Co-ord set, Rs. 19,500