"We've tried to create cool, durable pieces...trends no bar."
"I wanted to change the 'casual' image that denim was stuck with."
"There are endless ways to use this cool fabric— finishes, treatments and weights."
"Right now more than trends, it's about how you personalise your statement denim piece."
"We have a lot of regard for the classic, it's what we can do with the textiles that drives us."