5 Designers That Are Breaking the Age-Old Denim Rules

Full story in our June issue!

  • default_image


  • default_image

    Pranav Mishra, HUEMN

  • default_image

    Namrata Joshipura

  • default_image

    Dhruv Kapoor

  • default_image

    Kriti Tula, Doodlage

  • default_image

    Rajesh Pratap Singh


  • "We've tried to create cool, durable pieces...trends no bar."

  • "I wanted to change the 'casual' image that denim was stuck with."

  • "There are endless ways to use this cool fabric— finishes, treatments and weights."

  • "Right now more than trends, it's about how you personalise your statement denim piece."

  • "We have a lot of regard for the classic, it's what we can do with the textiles that drives us."