Cosmo Exclusive: Help Your Favourite Fendi BagBugs Find Their Way Home

When digital met fashion.




Move over Fendirumi, #FendiBagBugs are here to make your Snapchat and Instagram stories even better.

The brand brings the vibrant personality of its Bag Bug charms with a new series of interactive stories on Instagram and Snapchat consecutively from Wednesday August 2nd to Friday August 4th, 2017.

It's an interactive digital art form that allows the user to be the one to animate the FENDI Bag Bug matched to their latest bags collection.

[instagram ]https://www.instagram.com/p/BXS49_TlyBK/?hl=en&taken-by=fendi[/instagram]

Snapchat and Instagram users can have fun 'tapping' the screen to advance the Bag Bug to the next scene. This could be played over and over again for 24hours until the next storypops up.

So, happy pairing!

[instagram ]https://www.instagram.com/p/BXQ5mohlZVM/?hl=en&taken-by=fendi[/instagram]