DIY Denim at Pepe Jeans London's Custom Studio

The denim do-over you've been waiting for!




Like us, if you're on board the 90's train, you're going to heart Pepe Jeans London's brand new offering—the Custom Studio—which lets you give your denim the do-over you've always dreamed of.

Step 1. Pick a pair of jeans of your choice from the many styles available at the store. Step 2. Tattoo your denims with a laser print of your choice. Their catalogue offers everything—from vintage Pepe Jeans logos to sketches of Audrey Hepburn. You can also brig in a design of your own choice. Step 3. Accessorise with fastenings—buttons, rivets, tacks or a mix of 'em all. Step 4. Let your inner artist choose the colours of your prints. For the final touch, ask the experts at the studio to let you rip your denims according to your fancy!

PS: how are you going to wear your personality? #pepejeanscustomstudio