Beyoncé is Launching Her New Athleisure Line - Ivy Park

Bouncing the Bey Way




​When Beyonce designs clothes - You wear'em! 

The superstar and one of the world's most influential celebrities, who is also seen as the inspirational figure for body heath and confidence takes it to the next level by creating her own ath-leisure line, Ivy Park, in a joint venture with Sir Phillip Green, owner of Topshop. The collection is described best as high-octane style to match a high-intensity workout. It will feature leggings, T-shirts, crop-tops and jackets, all designed for fitness and leisure, available to purchase at selected Topshop and high-end department stores around the world, April 14th onwards.

Beyonce started an Instagram account for the brand which is now at 102k followers where she keeps updating pictures and videos of herself wearing the brand's merch. The video, which has her dancing, swimming and working out in some of the clothes, has become pretty insta-famous. Hey, if anyone can motivate us to get up on our feet and work-out, it's Queen Bey.  

Watch the full video here...

[youtube ]https://www.youtube.com/watch?v=mA1Wp1kfDfE[/youtube]