Here's What Comfort Means to the Woman of Today

The millennial woman is constantly reinventing her world by ditching stereotypes and exploring the plethora of opportunities that come her way. She is  juggling many, many hats and killin’ it every step of the way. She’s a #BossBabe during the day and an agony aunt to friends at 1AM, she googles ‘juice cleanses’ while devouring a big, fat, juicy hamburger, and she follows her heart over trends when it comes to fashion. She’s basically the one who colours outside the lines. For the one who is always out and about, her idea of comfort has changed over the time.

So, with all that goes on in her world, here’s what brings comfort to women today:

1. Slayin’ it at work

‘Carpe noctem’ could be her motto in life but she’ll never back down from a 9AM meeting. Championing the task at hand and knowing that with every li’l success she’s breaking the barriers for others too, is what brings her joy and comfort.

2. The spark of passion

No matter how busy she gets, her passion would never take a backseat. She works fiercely to build her career and yet finds time to nurture her passion. Being in touch with her creative side and balancing work as well, without sacrificing either, is what comprises her idea of comfort and happiness.

3. Sisterhood

She realises the importance of sisterhood and knows what wonderful shrinks girlfriends can be. A visit to a thrift shop with BFF, an elaborate brunch, or just a random phone call, this is all it takes for her to spring back to life.

4. A fit bod

Juggling work and family commitments doesn’t deter her from her fitness routine. The hustle can be tiring at times, and the list of to-dos could be endless, but making it to the gym even after a long day makes for a perfect way to unwind.

5. Freedom

The liberating feeling of making your own choices, taking your own decisions, wearing any outfit of your choice, leading a life without the burden of expectations is comforting. She is carving her own path, being sporty, elegant, adventurous, whatever she wants to be. ‘Coz being comfortable in her own skin is comforting like nothing!

And while she is busy conquering the world, Jockey is there to support her by making her feel comfortable from within. It understands what she needs, and what works for her, and that’s what makes it an integral part of a woman’s life, helping her to unleash and celebrate her unapologetic and authentic self.

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